The Netvertising Image: Netvertising Image Communication Model (NICM) and Construct Definition
Article Properties
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LanguageEnglish
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DOI (url)
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Publication Date2002/10/01
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Journal
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Indian UGC (journal)
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Refrences79
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Citations12
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Barbara B. Stern
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George M. Zinkhan
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Morris B. Holbrook
Cite
Stern, Barbara B., et al. “The Netvertising Image: Netvertising Image Communication Model (NICM) and Construct Definition”. Journal of Advertising, vol. 31, no. 3, 2002, pp. 15-27, https://doi.org/10.1080/00913367.2002.10673673.
Stern, B. B., Zinkhan, G. M., & Holbrook, M. B. (2002). The Netvertising Image: Netvertising Image Communication Model (NICM) and Construct Definition. Journal of Advertising, 31(3), 15-27. https://doi.org/10.1080/00913367.2002.10673673
Stern, Barbara B., George M. Zinkhan, and Morris B. Holbrook. “The Netvertising Image: Netvertising Image Communication Model (NICM) and Construct Definition”. Journal of Advertising 31, no. 3 (2002): 15-27. https://doi.org/10.1080/00913367.2002.10673673.
Stern BB, Zinkhan GM, Holbrook MB. The Netvertising Image: Netvertising Image Communication Model (NICM) and Construct Definition. Journal of Advertising. 2002;31(3):15-27.
Journal Categories
Language and Literature
Philology
Linguistics
Communication
Mass media
Social Sciences
Commerce
Business
Social Sciences
Commerce
Business
Business communication
Including business report writing, business correspondence
Social Sciences
Commerce
Business
Marketing
Distribution of products
Social Sciences
Economic theory
Demography
Economics as a science
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Refrences
| Title | Journal | Journal Categories | Citations | Publication Date |
|---|---|---|---|---|
| Detailed Image Analysis: Poetic Methodology for Advertising Research | International Journal of Advertising |
| 5 | 1991 |
| The Brand and Its Image Re-visited | International Journal of Advertising |
| 37 | 1984 |
| The Brand and Its Image Re-visited | 2001 | |||
| The Brand and Its Image Re-visited | 2000 | |||
| The Brand and Its Image Re-visited | 1998 |
Citations
| Title | Journal | Journal Categories | Citations | Publication Date |
|---|---|---|---|---|
| On Ads as Aesthetic Objects: A Thematic Review of Aesthetics in Advertising Research | Journal of Advertising |
| 1 | 2023 |
| Asking Questions of AI Advertising: A Maieutic Approach | Journal of Advertising |
| 6 | 2022 |
| Differential effects of firm generated content on consumer digital engagement and firm performance: An outside-in perspective | Industrial Marketing Management |
| 28 | 2021 |
The role of need for cognition in consumers' mental imagery: a study of retail brand's Instagram | International Journal of Retail & Distribution Management |
| 2020 | |
| Content Strategies for Digital Consumer Engagement in Social Networks: Why Advertising Is an Antecedent of Engagement | Journal of Advertising |
| 98 | 2018 |
Citations Analysis
The category
Social Sciences: Commerce: Business 9
is the most commonly referenced area in studies that cite this article. The first research to cite this article was titled An Evaluation of the Effectiveness of Internet Advertising Tools and was published in 2004. The most recent citation comes from a 2023 study titled On Ads as Aesthetic Objects: A Thematic Review of Aesthetics in Advertising Research. This article reached its peak citation in 2012, with 2 citations. It has been cited in 10 different journals, 10% of which are open access. Among related journals, the Journal of Advertising cited this research the most, with 3 citations. The chart below illustrates the annual citation trends for this article.