An Evaluation of the Effectiveness of Internet Advertising Tools

Article Properties
Cite
Chiagouris, Larry, and Iris Mohr. “An Evaluation of the Effectiveness of Internet Advertising Tools”. Journal of Internet Commerce, vol. 3, no. 3, 2004, pp. 41-61, https://doi.org/10.1300/j179v03n03_03.
Chiagouris, L., & Mohr, I. (2004). An Evaluation of the Effectiveness of Internet Advertising Tools. Journal of Internet Commerce, 3(3), 41-61. https://doi.org/10.1300/j179v03n03_03
Chiagouris L, Mohr I. An Evaluation of the Effectiveness of Internet Advertising Tools. Journal of Internet Commerce. 2004;3(3):41-6.
Journal Category
Social Sciences
Commerce
Business
Refrences
Title Journal Journal Categories Citations Publication Date
The Netvertising Image: Netvertising Image Communication Model (NICM) and Construct Definition Journal of Advertising
  • Social Sciences: Commerce: Business: Business communication. Including business report writing, business correspondence
  • Social Sciences: Commerce: Business: Marketing. Distribution of products
  • Social Sciences: Commerce: Business
  • Language and Literature: Philology. Linguistics: Communication. Mass media
  • Social Sciences: Commerce: Business
  • Social Sciences: Economic theory. Demography: Economics as a science
 12 2002
Forced Exposure and Psychological Reactance: Antecedents and Consequences of the Perceived Intrusiveness of Pop-Up Ads Journal of Advertising
  • Social Sciences: Commerce: Business: Business communication. Including business report writing, business correspondence
  • Social Sciences: Commerce: Business: Marketing. Distribution of products
  • Social Sciences: Commerce: Business
  • Language and Literature: Philology. Linguistics: Communication. Mass media
  • Social Sciences: Commerce: Business
  • Social Sciences: Economic theory. Demography: Economics as a science
 553 2002
Advertising

 Journal of Business Strategy 3 2002
10.2501/JAR-41-6-53-60 2001
10.2501/JAR-41-4-57-70 2001
Citations
Title Journal Journal Categories Citations Publication Date
Identification of Web User Segments Based on Beliefs about Online Ads Journal of Internet Commerce
  • Social Sciences: Commerce: Business
 2017
Citations Analysis
Category Category Repetition
Social Sciences: Commerce: Business1
The category Social Sciences: Commerce: Business 1 is the most commonly referenced area in studies that cite this article.