Detailed Image Analysis: Poetic Methodology for Advertising Research

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Cite
Stern, Barbara B. “Detailed Image Analysis: Poetic Methodology for Advertising Research”. International Journal of Advertising, vol. 10, no. 2, 1991, pp. 161-80, https://doi.org/10.1080/02650487.1991.11104446.
Stern, B. B. (1991). Detailed Image Analysis: Poetic Methodology for Advertising Research. International Journal of Advertising, 10(2), 161-180. https://doi.org/10.1080/02650487.1991.11104446
Stern BB. Detailed Image Analysis: Poetic Methodology for Advertising Research. International Journal of Advertising. 1991;10(2):161-80.
Journal Categories
Language and Literature
Philology
Linguistics
Communication
Mass media
Social Sciences
Commerce
Business
Social Sciences
Commerce
Business
Business communication
Including business report writing, business correspondence
Social Sciences
Commerce
Business
Marketing
Distribution of products
Social Sciences
Economic theory
Demography
Economics as a science
Refrences
Title Journal Journal Categories Citations Publication Date
Advances in Consumer Research 1988
Advances in Consumer Research 1988
Advances in Consumer Research 1988
Advances in Consumer Research 1988
Advances in Consumer Research 1988
Citations
Title Journal Journal Categories Citations Publication Date
The cognitive poetics of English-Chinese advertisement translation

 Translation and Interpreting Studies
  • Language and Literature: Philology. Linguistics
  • Language and Literature: Philology. Linguistics
  • Language and Literature: Philology. Linguistics: Communication. Mass media
  • Social Sciences
 2021
Information Processing: A Critical Literature Review and Future Research Directions

 International Journal of Market Research
  • Social Sciences: Commerce: Business: Business communication. Including business report writing, business correspondence
  • Social Sciences: Commerce: Business: Marketing. Distribution of products
  • Social Sciences: Economic theory. Demography: Economics as a science
  • Social Sciences: Commerce: Business
  • Social Sciences: Commerce: Business
  • Social Sciences: Economic theory. Demography: Economics as a science
 3 2003
The Netvertising Image: Netvertising Image Communication Model (NICM) and Construct Definition Journal of Advertising
  • Social Sciences: Commerce: Business: Business communication. Including business report writing, business correspondence
  • Social Sciences: Commerce: Business: Marketing. Distribution of products
  • Social Sciences: Commerce: Business
  • Language and Literature: Philology. Linguistics: Communication. Mass media
  • Social Sciences: Commerce: Business
  • Social Sciences: Economic theory. Demography: Economics as a science
 12 2002
Perspectives on Advertising From the Geographical Literature: A Critical Review International Journal of Advertising
  • Social Sciences: Commerce: Business: Business communication. Including business report writing, business correspondence
  • Social Sciences: Commerce: Business: Marketing. Distribution of products
  • Social Sciences: Commerce: Business
  • Language and Literature: Philology. Linguistics: Communication. Mass media
  • Social Sciences: Commerce: Business
  • Social Sciences: Economic theory. Demography: Economics as a science
 1 1996
The Rise and Fall of the Copy Point

 European Journal of Marketing
  • Social Sciences: Commerce: Business
  • Social Sciences: Economic theory. Demography: Economics as a science
  • Social Sciences: Commerce: Business
 19 1994
Citations Analysis
Category Category Repetition
Social Sciences: Commerce: Business4
Social Sciences: Economic theory. Demography: Economics as a science4
Social Sciences: Commerce: Business: Business communication. Including business report writing, business correspondence3
Social Sciences: Commerce: Business: Marketing. Distribution of products3
Language and Literature: Philology. Linguistics: Communication. Mass media3
Language and Literature: Philology. Linguistics1
Social Sciences1
The category Social Sciences: Commerce: Business 4 is the most commonly referenced area in studies that cite this article. The first research to cite this article was titled The Rise and Fall of the Copy Point and was published in 1994. The most recent citation comes from a 2021 study titled The cognitive poetics of English-Chinese advertisement translation. This article reached its peak citation in 2021, with 1 citations. It has been cited in 5 different journals. Among related journals, the European Journal of Marketing cited this research the most, with 1 citations. The chart below illustrates the annual citation trends for this article.
Citations used this article by year