How Personality Makes a Difference
Article Properties
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LanguageEnglish
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DOI (url)
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Publication Date2000/11/01
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Journal
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Indian UGC (journal)
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Citations17
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Joseph T. Plummer
Cite
Plummer, Joseph T. “How Personality Makes a Difference”. Journal of Advertising Research, vol. 40, no. 6, 2000, pp. 79-83, https://doi.org/10.2501/jar-40-6-79-83.
Plummer, J. T. (2000). How Personality Makes a Difference. Journal of Advertising Research, 40(6), 79-83. https://doi.org/10.2501/jar-40-6-79-83
Plummer JT. How Personality Makes a Difference. Journal of Advertising Research. 2000;40(6):79-83.
Journal Categories
Language and Literature
Philology
Linguistics
Communication
Mass media
Social Sciences
Commerce
Business
Social Sciences
Commerce
Business
Business communication
Including business report writing, business correspondence
Social Sciences
Commerce
Business
Marketing
Distribution of products
Social Sciences
Economic theory
Demography
Economics as a science
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Citations
| Title | Journal | Journal Categories | Citations | Publication Date |
|---|---|---|---|---|
| Measuring brand personality in the digital age: a review, theoretical reconceptualization, and research agenda | Journal of Marketing Communications |
| 2024 | |
Cultural Influence on Brand Personality Preferences: Individualists Prefer Sophisticated and Competent Brands while Collectivists Prefer Sincere Brands | WSEAS TRANSACTIONS ON BUSINESS AND ECONOMICS | 2023 | ||
Can marketing create destination personality? The case of Macau | Tourism Critiques: Practice and Theory | 2020 | ||
| The Weight of History: When Historical Corporate Transgressions Affect Present-Day Consumer Attitudes | SSRN Electronic Journal | 2018 | ||
| Brand Personalities of Global Wine Exporters: A Collective Reputation Theory Perspective | Journal of International Food & Agribusiness Marketing |
| 5 | 2017 |
Citations Analysis
| Category | Category Repetition |
|---|---|
| Social Sciences: Commerce: Business | 2 |
| Language and Literature: Philology. Linguistics: Communication. Mass media | 1 |
The category
Social Sciences: Commerce: Business 2
is the most commonly referenced area in studies that cite this article. The first research to cite this article was titled Understanding Consumer Perception of Brand Personality and was published in 2009. The most recent citation comes from a 2024 study titled Measuring brand personality in the digital age: a review, theoretical reconceptualization, and research agenda. This article reached its peak citation in 2012, with 4 citations. It has been cited in 5 different journals. Among related journals, the SSRN Electronic Journal cited this research the most, with 13 citations. The chart below illustrates the annual citation trends for this article.