The Brand and Its Image Re-visited

Article Properties
Cite
Bullmore, Jeremy. “The Brand and Its Image Re-Visited”. International Journal of Advertising, vol. 3, no. 3, 1984, pp. 235-8, https://doi.org/10.1080/02650487.1984.11105020.
Bullmore, J. (1984). The Brand and Its Image Re-visited. International Journal of Advertising, 3(3), 235-238. https://doi.org/10.1080/02650487.1984.11105020
Bullmore J. The Brand and Its Image Re-visited. International Journal of Advertising. 1984;3(3):235-8.
Journal Categories
Language and Literature
Philology
Linguistics
Communication
Mass media
Social Sciences
Commerce
Business
Social Sciences
Commerce
Business
Business communication
Including business report writing, business correspondence
Social Sciences
Commerce
Business
Marketing
Distribution of products
Social Sciences
Economic theory
Demography
Economics as a science
Refrences
Title Journal Journal Categories Citations Publication Date
A new edition, with the addition of an up-to-date introduction 1973
Citations
Title Journal Journal Categories Citations Publication Date
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 European Journal of Marketing
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  • Technology: Chemical technology: Food processing and manufacture
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  • Agriculture: Agriculture (General)
 2 2020
Citations Analysis
Category Category Repetition
Social Sciences: Commerce: Business9
Social Sciences: Economic theory. Demography: Economics as a science8
Geography. Anthropology. Recreation: Recreation. Leisure: Sports4
Social Sciences: Commerce: Business: Personnel management. Employment management4
Social Sciences4
Geography. Anthropology. Recreation: Environmental sciences3
Social Sciences: Commerce: Business: Business communication. Including business report writing, business correspondence3
Social Sciences: Commerce: Business: Marketing. Distribution of products3
Language and Literature: Philology. Linguistics: Communication. Mass media2
Agriculture: Agriculture (General)1
Technology: Chemical technology: Food processing and manufacture1
Technology: Home economics: Nutrition. Foods and food supply1
Agriculture1
Social Sciences: Industries. Land use. Labor: Management. Industrial management1
Technology: Mechanical engineering and machinery: Renewable energy sources1
Technology: Environmental technology. Sanitary engineering1
Science: Biology (General): Ecology1
Philosophy. Psychology. Religion: Psychology1
Medicine: Internal medicine: Neurosciences. Biological psychiatry. Neuropsychiatry: Neurology. Diseases of the nervous system: Psychiatry1
The category Social Sciences: Commerce: Business 9 is the most commonly referenced area in studies that cite this article. The first research to cite this article was titled Branding in an Era of Retailer Dominance and was published in 1989. The most recent citation comes from a 2022 study titled Does platform type matter? A semantic analysis of user attitude formation on online platforms. This article reached its peak citation in 2015, with 18 citations. It has been cited in 21 different journals, 4% of which are open access. Among related journals, the Open Journal of Business and Management cited this research the most, with 16 citations. The chart below illustrates the annual citation trends for this article.
Citations used this article by year