Asking Questions of AI Advertising: A Maieutic Approach
Article Properties
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LanguageEnglish
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DOI (url)
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Publication Date2022/08/29
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Journal
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Indian UGC (journal)
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Refrences151
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Citations6
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Jack Coffin University of Manchester, Manchester, United Kingdom ORCID (unauthenticated)
Cite
Coffin, Jack. “Asking Questions of AI Advertising: A Maieutic Approach”. Journal of Advertising, vol. 51, no. 5, 2022, pp. 608-23, https://doi.org/10.1080/00913367.2022.2111728.
Coffin, J. (2022). Asking Questions of AI Advertising: A Maieutic Approach. Journal of Advertising, 51(5), 608-623. https://doi.org/10.1080/00913367.2022.2111728
Coffin J. Asking Questions of AI Advertising: A Maieutic Approach. Journal of Advertising. 2022;51(5):608-23.
Journal Categories
Language and Literature
Philology
Linguistics
Communication
Mass media
Social Sciences
Commerce
Business
Social Sciences
Commerce
Business
Business communication
Including business report writing, business correspondence
Social Sciences
Commerce
Business
Marketing
Distribution of products
Social Sciences
Economic theory
Demography
Economics as a science
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Refrences
| Title | Journal | Journal Categories | Citations | Publication Date |
|---|---|---|---|---|
| NA—Advances in Consumer Research | 2021 | |||
| NA—Advances in Consumer Research | 1992 | |||
| Buyology: How Everything We Believe about Why We Buy Is Wrong | 2012 | |||
| 10.2753/JOA0091-3367370402 | ||||
| Older People in Advertising | Journal of Advertising |
| 23 | 2022 |
Citations
| Title | Journal | Journal Categories | Citations | Publication Date |
|---|---|---|---|---|
| Can AI fully replace human designers? Matching effects between declared creator types and advertising appeals on tourists’ visit intentions | Journal of Destination Marketing & Management |
| 2024 | |
| AI advertising: An overview and guidelines | Journal of Business Research |
| 7 | 2023 |
| ChatGPT, AI Advertising, and Advertising Research and Education | Journal of Advertising |
| 6 | 2023 |
| This embodied conversational agent looks very human and as old as I feel! The effect of perceived agent anthropomorphism and consumer-agent age difference on brand attitude | Journal of Marketing Communications |
| 3 | 2023 |
The future of advertising campaigns: The role of AI-generated images in advertising creative | Journal of Pervasive Media | 2023 |
Citations Analysis
The category
Social Sciences: Commerce: Business 4
is the most commonly referenced area in studies that cite this article. The first research to cite this article was titled Special Section Introduction—Reimagining Advertising Research: 50 Years and Beyond and was published in 2022. The most recent citation comes from a 2024 study titled Can AI fully replace human designers? Matching effects between declared creator types and advertising appeals on tourists’ visit intentions. This article reached its peak citation in 2023, with 4 citations. It has been cited in 5 different journals. Among related journals, the Journal of Advertising cited this research the most, with 2 citations. The chart below illustrates the annual citation trends for this article.