Stealth Marketing: How to Reach Consumers Surreptitiously

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Kaikati, Andrew M., and Jack G. Kaikati. “Stealth Marketing: How to Reach Consumers Surreptitiously”. California Management Review, vol. 46, no. 4, 2004, pp. 6-22, https://doi.org/10.2307/41166272.
Kaikati, A. M., & Kaikati, J. G. (2004). Stealth Marketing: How to Reach Consumers Surreptitiously. California Management Review, 46(4), 6-22. https://doi.org/10.2307/41166272
Kaikati, Andrew M., and Jack G. Kaikati. “Stealth Marketing: How to Reach Consumers Surreptitiously”. California Management Review 46, no. 4 (2004): 6-22. https://doi.org/10.2307/41166272.
Kaikati AM, Kaikati JG. Stealth Marketing: How to Reach Consumers Surreptitiously. California Management Review. 2004;46(4):6-22.
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Social Sciences
Commerce
Business
Social Sciences
Commerce
Business
Personnel management
Employment management
Social Sciences
Economic theory
Demography
Economics as a science
Social Sciences
Industries
Land use
Labor
Management
Industrial management
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Citations Analysis
Category Category Repetition
Social Sciences: Commerce: Business66
Social Sciences: Economic theory. Demography: Economics as a science45
Language and Literature: Philology. Linguistics: Communication. Mass media30
Social Sciences21
Social Sciences: Commerce: Business: Personnel management. Employment management17
Social Sciences: Commerce: Business: Marketing. Distribution of products17
Social Sciences: Commerce: Business: Business communication. Including business report writing, business correspondence16
Geography. Anthropology. Recreation: Environmental sciences11
Geography. Anthropology. Recreation: Recreation. Leisure: Sports8
Philosophy. Psychology. Religion: Psychology7
Medicine: Internal medicine: Neurosciences. Biological psychiatry. Neuropsychiatry: Neurology. Diseases of the nervous system: Psychiatry6
Social Sciences: Industries. Land use. Labor: Management. Industrial management5
Science: Science (General): Cybernetics: Information theory4
Agriculture4
Science: Mathematics: Instruments and machines: Electronic computers. Computer science4
Bibliography. Library science. Information resources4
Social Sciences: Sociology (General)3
Technology: Technology (General): Industrial engineering. Management engineering: Information technology3
Technology: Manufactures: Production management. Operations management3
Agriculture: Agriculture (General)3
Technology: Home economics: Nutrition. Foods and food supply3
Bibliography. Library science. Information resources: Information resources (General)3
Political science: Political institutions and public administration (General)3
Technology: Environmental technology. Sanitary engineering2
Science: Biology (General): Ecology2
Technology: Technology (General): Industrial engineering. Management engineering2
Medicine: Public aspects of medicine2
Social Sciences: Finance2
Social Sciences: Commerce2
Agriculture: Animal culture: Veterinary medicine1
Medicine1
Science1
Science: Science (General)1
Technology: Mechanical engineering and machinery: Renewable energy sources1
Technology: Engineering (General). Civil engineering (General)1
Science: Biology (General)1
Education: Education (General)1
Fine Arts: Visual arts1
Technology: Electrical engineering. Electronics. Nuclear engineering: Telecommunication1
Education: Theory and practice of education1
Technology: Mechanical engineering and machinery1
Technology: Electrical engineering. Electronics. Nuclear engineering: Electronics1
Philosophy. Psychology. Religion: Ethics1
Philosophy. Psychology. Religion: Philosophy (General)1
History (General) and history of Europe: History (General)1
Medicine: Internal medicine: Special situations and conditions: Industrial medicine. Industrial hygiene1
Technology: Technology (General)1
The category Social Sciences: Commerce: Business 66 is the most commonly referenced area in studies that cite this article. The first research to cite this article was titled Negotiating Sustainable Consumption: A Review of the Consumption Debate and its Policy Implications and was published in 2004. The most recent citation comes from a 2023 study titled THE MARKETING MYOPIA OF SERBIAN RAKIJA DISTILLERS. This article reached its peak citation in 2008, with 12 citations. It has been cited in 95 different journals, 10% of which are open access. Among related journals, the Journal of Marketing Communications cited this research the most, with 8 citations. The chart below illustrates the annual citation trends for this article.
Citations used this article by year