The Value of Brand Equity

Article Properties
Cite
Aaker, David A. “The Value of Brand Equity”. Journal of Business Strategy, vol. 13, no. 4, 1992, pp. 27-32, https://doi.org/10.1108/eb039503.
Aaker, D. A. (1992). The Value of Brand Equity. Journal of Business Strategy, 13(4), 27-32. https://doi.org/10.1108/eb039503
Aaker, David A. “The Value of Brand Equity”. Journal of Business Strategy 13, no. 4 (1992): 27-32. https://doi.org/10.1108/eb039503.
Aaker DA. The Value of Brand Equity. Journal of Business Strategy. 1992;13(4):27-32.
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  • Technology: Electrical engineering. Electronics. Nuclear engineering: Electric apparatus and materials. Electric circuits. Electric networks
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Citations Analysis
Category Category Repetition
Social Sciences: Commerce: Business167
Social Sciences: Economic theory. Demography: Economics as a science116
Social Sciences: Commerce: Business: Personnel management. Employment management80
Geography. Anthropology. Recreation: Environmental sciences30
Geography. Anthropology. Recreation: Recreation. Leisure: Sports25
Social Sciences23
Social Sciences: Commerce: Business: Marketing. Distribution of products20
Technology: Mechanical engineering and machinery: Renewable energy sources17
Technology: Environmental technology. Sanitary engineering16
Science: Biology (General): Ecology16
Social Sciences: Commerce: Business: Business communication. Including business report writing, business correspondence14
Social Sciences: Industries. Land use. Labor: Management. Industrial management7
Agriculture: Agriculture (General)6
Agriculture6
Social Sciences: Sociology (General)6
Technology: Chemical technology: Food processing and manufacture5
Technology: Home economics: Nutrition. Foods and food supply5
Technology: Manufactures: Production management. Operations management4
Philosophy. Psychology. Religion: Psychology4
Science: Mathematics: Instruments and machines: Electronic computers. Computer science4
Medicine: Medicine (General)4
Medicine: Internal medicine: Neurosciences. Biological psychiatry. Neuropsychiatry: Neurology. Diseases of the nervous system: Psychiatry3
Science: Science (General): Cybernetics: Information theory3
Social Sciences: Transportation and communications2
Medicine: Medicine (General): Computer applications to medicine. Medical informatics2
Medicine: Public aspects of medicine2
Medicine: Medicine (General): Medical technology2
Agriculture: Plant culture2
Philosophy. Psychology. Religion: Ethics2
Technology: Technology (General): Industrial engineering. Management engineering2
Technology: Engineering (General). Civil engineering (General)2
Language and Literature: Philology. Linguistics: Communication. Mass media2
Education: Theory and practice of education2
Social Sciences: Finance2
Music and books on Music: Music1
Medicine: Internal medicine: Neurosciences. Biological psychiatry. Neuropsychiatry1
Social Sciences: Economic theory. Demography1
Social Sciences: Industries. Land use. Labor1
Science: Mathematics: Instruments and machines: Electronic computers. Computer science: Computer software1
Technology: Electrical engineering. Electronics. Nuclear engineering: Electric apparatus and materials. Electric circuits. Electric networks1
Technology: Electrical engineering. Electronics. Nuclear engineering: Electronics: Computer engineering. Computer hardware1
Technology: Technology (General): Industrial engineering. Management engineering: Information technology1
Technology: Electrical engineering. Electronics. Nuclear engineering: Telecommunication1
Technology: Mechanical engineering and machinery1
Technology: Electrical engineering. Electronics. Nuclear engineering: Electronics1
Technology: Manufactures1
Political science: Political institutions and public administration (General)1
Social Sciences: Social history and conditions. Social problems. Social reform1
Geography. Anthropology. Recreation: Human ecology. Anthropogeography: Settlements: Cities. Urban geography1
Social Sciences: Communities. Classes. Races: Urban groups. The city. Urban sociology1
Science: Mathematics: Probabilities. Mathematical statistics1
Social Sciences: Commerce: Business: Shipment of goods. Delivery of goods1
Political science1
Education: Special aspects of education1
General Works1
Political science: International relations1
Social Sciences: Commerce1
The category Social Sciences: Commerce: Business 167 is the most commonly referenced area in studies that cite this article. The first research to cite this article was titled Customer Satisfaction, Market Share, and Profitability: Findings from Sweden and was published in 1994. The most recent citation comes from a 2024 study titled Giá trị thương hiệu dưới tác động của tẩy xanh: vai trò trung gian của chủ nghĩa hoài nghi, niềm tin và hài lòng. This article reached its peak citation in 2023, with 36 citations. It has been cited in 203 different journals, 10% of which are open access. Among related journals, the Journal of Product & Brand Management cited this research the most, with 19 citations. The chart below illustrates the annual citation trends for this article.
Citations used this article by year