Marketing and Discontinuous Innovation: The Probe and Learn Process

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Lynn, Gary S., et al. “Marketing and Discontinuous Innovation: The Probe and Learn Process”. California Management Review, vol. 38, no. 3, 1996, pp. 8-37, https://doi.org/10.2307/41165841.
Lynn, G. S., Morone, J. G., & Paulson, A. S. (1996). Marketing and Discontinuous Innovation: The Probe and Learn Process. California Management Review, 38(3), 8-37. https://doi.org/10.2307/41165841
Lynn, Gary S., Joseph G. Morone, and Albert S. Paulson. “Marketing and Discontinuous Innovation: The Probe and Learn Process”. California Management Review 38, no. 3 (1996): 8-37. https://doi.org/10.2307/41165841.
Lynn GS, Morone JG, Paulson AS. Marketing and Discontinuous Innovation: The Probe and Learn Process. California Management Review. 1996;38(3):8-37.
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Citations Analysis
Category Category Repetition
Social Sciences: Commerce: Business270
Social Sciences: Commerce: Business: Personnel management. Employment management268
Social Sciences: Economic theory. Demography: Economics as a science230
Social Sciences: Industries. Land use. Labor: Management. Industrial management119
Technology: Technology (General): Industrial engineering. Management engineering: Information technology94
Technology: Technology (General): Industrial engineering. Management engineering83
Technology: Engineering (General). Civil engineering (General)55
Social Sciences52
Geography. Anthropology. Recreation: Environmental sciences45
Social Sciences: Commerce: Business: Marketing. Distribution of products29
Social Sciences: Commerce: Business: Business communication. Including business report writing, business correspondence27
Political science: Political institutions and public administration (General)25
Technology: Manufactures: Production management. Operations management24
Geography. Anthropology. Recreation: Human ecology. Anthropogeography: Settlements: Cities. Urban geography24
Social Sciences: Communities. Classes. Races: Urban groups. The city. Urban sociology24
Technology: Environmental technology. Sanitary engineering19
Science: Biology (General): Ecology13
Technology12
Technology: Mechanical engineering and machinery: Renewable energy sources11
Bibliography. Library science. Information resources10
Technology: Engineering (General). Civil engineering (General): Environmental engineering10
Science: Mathematics: Instruments and machines: Electronic computers. Computer science8
Social Sciences: Industries. Land use. Labor: Special industries and trades: Energy industries. Energy policy. Fuel trade6
Social Sciences: Industries. Land use. Labor6
Technology: Manufactures5
Science: Science (General): Cybernetics: Information theory4
Bibliography. Library science. Information resources: Information resources (General)4
Social Sciences: Social history and conditions. Social problems. Social reform4
Technology: Mechanical engineering and machinery3
Geography. Anthropology. Recreation: Recreation. Leisure: Sports3
Social Sciences: Finance3
Technology: Electrical engineering. Electronics. Nuclear engineering: Electronics2
Science: Mathematics: Instruments and machines: Electronic computers. Computer science: Computer software2
Technology: Electrical engineering. Electronics. Nuclear engineering: Electronics: Computer engineering. Computer hardware2
Social Sciences: Sociology (General)2
Social Sciences: Commerce: Business: Accounting. Bookkeeping1
Language and Literature: Philology. Linguistics: Communication. Mass media1
Technology: Technology (General): Industrial engineering. Management engineering: Applied mathematics. Quantitative methods1
Science: Mathematics1
Education: Theory and practice of education1
Technology: Electrical engineering. Electronics. Nuclear engineering: Electric apparatus and materials. Electric circuits. Electric networks1
Technology: Chemical technology1
Science: Chemistry1
Science: Physics: Optics. Light1
Technology: Electrical engineering. Electronics. Nuclear engineering: Materials of engineering and construction. Mechanics of materials1
Social Sciences: Industries. Land use. Labor: Economic growth, development, planning1
Social Sciences: Industries. Land use. Labor: Industry: Small and medium-sized businesses, artisans, handicrafts, trades1
The category Social Sciences: Commerce: Business 270 is the most commonly referenced area in studies that cite this article. The first research to cite this article was titled A Benchcasing Study of New Product and Process Development and was published in 1996. The most recent citation comes from a 2024 study titled Searching wide or staying close: the relative use of distinct organisational learning types in high and low novelty innovations. This article reached its peak citation in 2013, with 29 citations. It has been cited in 177 different journals, 3% of which are open access. Among related journals, the Journal of Product Innovation Management cited this research the most, with 43 citations. The chart below illustrates the annual citation trends for this article.
Citations used this article by year