Evolving to a New Dominant Logic for Marketing

Article Properties
  • Language
    English
  • DOI (url)
    10.1509/jmkg.68.1.1.24036
  • Publication Date
    2004/01/01
  • Journal
    Journal of Marketing
  • Indian UGC (journal)
  • Refrences
    107
  • Citations
    6,520
  • Stephen L. Vargo School of Business, University of Maryland
  • Robert F. Lusch School of Business, University of MarylandDean and Distinguished University Professor, M.J. Neeley School of Business, Texas Christian University, and Professor of Marketing (on leave), Eller College of Business and Public Administration, University of Arizona
Abstract
Journal Categories
Social Sciences
Commerce
Business
Social Sciences
Commerce
Business
Business communication
Including business report writing, business correspondence
Social Sciences
Commerce
Business
Marketing
Distribution of products
Social Sciences
Economic theory
Demography
Economics as a science
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Refrences
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Citations
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  • Social Sciences: Commerce: Business: Business communication. Including business report writing, business correspondence
  • Social Sciences: Commerce: Business: Marketing. Distribution of products
  • Medicine: Internal medicine: Neurosciences. Biological psychiatry. Neuropsychiatry: Neurology. Diseases of the nervous system: Psychiatry
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The recovery plans at the time of COVID-19 foster the journey toward smart city development and sustainability: a narrative review Environment, Development and Sustainability
  • Technology: Mechanical engineering and machinery: Renewable energy sources
  • Geography. Anthropology. Recreation: Environmental sciences
  • Technology: Environmental technology. Sanitary engineering
  • Science: Biology (General): Ecology
 1 2024
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Citations Analysis
Category Category Repetition
Social Sciences: Commerce: Business3,595
Social Sciences: Economic theory. Demography: Economics as a science2,985
Social Sciences: Commerce: Business: Personnel management. Employment management1,893
Social Sciences666
Social Sciences: Commerce: Business: Marketing. Distribution of products595
Social Sciences: Commerce: Business: Business communication. Including business report writing, business correspondence556
Geography. Anthropology. Recreation: Recreation. Leisure: Sports547
Social Sciences: Industries. Land use. Labor: Management. Industrial management460
Geography. Anthropology. Recreation: Environmental sciences454
Technology: Engineering (General). Civil engineering (General)252
Technology: Technology (General): Industrial engineering. Management engineering: Information technology232
Science: Mathematics: Instruments and machines: Electronic computers. Computer science218
Technology: Technology (General): Industrial engineering. Management engineering184
Technology: Environmental technology. Sanitary engineering150
Science: Biology (General): Ecology138
Science: Science (General): Cybernetics: Information theory138
Social Sciences: Sociology (General)137
Technology: Mechanical engineering and machinery: Renewable energy sources135
Technology: Manufactures: Production management. Operations management133
Bibliography. Library science. Information resources126
Political science: Political institutions and public administration (General)125
Philosophy. Psychology. Religion: Psychology113
Technology: Manufactures112
Bibliography. Library science. Information resources: Information resources (General)99
Medicine: Internal medicine: Neurosciences. Biological psychiatry. Neuropsychiatry: Neurology. Diseases of the nervous system: Psychiatry95
Education: Theory and practice of education76
Science: Mathematics: Instruments and machines: Electronic computers. Computer science: Computer software57
Geography. Anthropology. Recreation: Human ecology. Anthropogeography: Settlements: Cities. Urban geography53
Social Sciences: Communities. Classes. Races: Urban groups. The city. Urban sociology53
Technology: Electrical engineering. Electronics. Nuclear engineering: Telecommunication52
Social Sciences: Finance51
Technology: Mechanical engineering and machinery49
Medicine: Public aspects of medicine46
Technology: Electrical engineering. Electronics. Nuclear engineering: Electronics: Computer engineering. Computer hardware46
Language and Literature: Philology. Linguistics: Communication. Mass media45
Technology: Electrical engineering. Electronics. Nuclear engineering: Electronics36
Social Sciences: Social sciences (General)31
Medicine: Medicine (General)30
Social Sciences: Transportation and communications29
Philosophy. Psychology. Religion: Ethics27
Education23
Technology: Engineering (General). Civil engineering (General): Environmental engineering22
Medicine: Medicine (General): Medical technology19
Agriculture: Plant culture18
Technology: Electrical engineering. Electronics. Nuclear engineering: Electric apparatus and materials. Electric circuits. Electric networks18
Science: Botany: Plant ecology17
Agriculture17
Geography. Anthropology. Recreation16
Agriculture: Forestry16
Medicine: Internal medicine: Special situations and conditions: Industrial medicine. Industrial hygiene16
Agriculture: Agriculture (General)16
Technology: Chemical technology: Food processing and manufacture16
Agriculture: Animal culture15
Social Sciences: Social history and conditions. Social problems. Social reform14
Science: Mathematics13
Social Sciences: Industries. Land use. Labor: Special industries and trades: Energy industries. Energy policy. Fuel trade13
Technology13
Technology: Home economics: Nutrition. Foods and food supply13
Technology: Engineering (General). Civil engineering (General): Transportation engineering12
Social Sciences: Industries. Land use. Labor11
Fine Arts: Architecture11
Technology: Technology (General)10
Fine Arts10
Political science10
Science9
Technology: Engineering (General). Civil engineering (General): Systems engineering9
Social Sciences: Economic theory. Demography9
Medicine: Medicine (General): Computer applications to medicine. Medical informatics8
Social Sciences: Communities. Classes. Races: Urban groups. The city. Urban sociology: City planning7
Technology: Building construction: Architectural engineering. Structural engineering of buildings7
Science: Science (General)6
Science: Biology (General)6
Science: Physics6
Science: Chemistry6
Technology: Electrical engineering. Electronics. Nuclear engineering: Materials of engineering and construction. Mechanics of materials6
Science: Chemistry: General. Including alchemy5
Technology: Chemical technology5
Medicine4
Political science: International relations4
Medicine: Internal medicine: Neurosciences. Biological psychiatry. Neuropsychiatry: Neurology. Diseases of the nervous system: Psychiatry: Therapeutics. Psychotherapy4
Technology: Electrical engineering. Electronics. Nuclear engineering3
Geography. Anthropology. Recreation: Recreation. Leisure3
Technology: Engineering (General). Civil engineering (General): Engineering machinery, tools, and implements3
Social Sciences: Commerce3
Social Sciences: Industries. Land use. Labor: Management. Industrial management: Technological innovations. Automation3
Technology: Building construction2
Technology: Hydraulic engineering: River, lake, and water-supply engineering (General)2
Technology: Technology (General): Industrial engineering. Management engineering: Applied mathematics. Quantitative methods2
General Works: History of scholarship and learning. The humanities2
Medicine: Internal medicine2
Social Sciences: Commerce: Business: Accounting. Bookkeeping2
Technology: Motor vehicles. Aeronautics. Astronautics2
Medicine: Internal medicine: Neurosciences. Biological psychiatry. Neuropsychiatry2
Medicine: Internal medicine: Infectious and parasitic diseases2
Social Sciences: Industries. Land use. Labor: Economic growth, development, planning2
Medicine: Internal medicine: Special situations and conditions: Sports medicine2
Technology: Chemical technology: Textile bleaching, dyeing, printing, etc.2
Technology: Home economics: Hospitality industry. Hotels, clubs, restaurants, etc. Food service2
Social Sciences: Industries. Land use. Labor: Labor. Work. Working class: Labor market. Labor supply. Labor demand2
Education: Education (General)2
Political science: Political science (General)2
Social Sciences: Economic history and conditions2
General Works1
Science: Science (General): Cybernetics1
Geography. Anthropology. Recreation: Geography (General)1
Medicine: Nursing1
Technology: Chemical technology: Chemical engineering1
Bibliography. Library science. Information resources: Bibliography1
Science: Physics: Heat: Thermodynamics1
Science: Mathematics: Probabilities. Mathematical statistics1
Medicine: Internal medicine: Special situations and conditions: Arctic medicine. Tropical medicine1
Medicine: Internal medicine: Specialties of internal medicine: Immunologic diseases. Allergy1
Social Sciences: Statistics1
Music and books on Music: Music1
Language and Literature: Philology. Linguistics: Communication. Mass media: Oral communication. Speech1
Language and Literature: Philology. Linguistics1
Technology: Mechanical engineering and machinery: Machine design and drawing1
Medicine: Internal medicine: Specialties of internal medicine: Diseases of the blood and blood-forming organs1
Medicine: Internal medicine: Specialties of internal medicine: Diseases of the circulatory (Cardiovascular) system1
Medicine: Public aspects of medicine: Toxicology. Poisons1
Medicine: Therapeutics. Pharmacology1
Science: Physics: Meteorology. Climatology1
Science: Geology1
Medicine: Surgery1
Social Sciences: Industries. Land use. Labor: Management. Industrial management: Risk in industry. Risk management1
Fine Arts: Drawing. Design. Illustration1
Fine Arts: Visual arts1
Social Sciences: Commerce: Business: Business ethics1
Technology: Engineering (General). Civil engineering (General): Engineering design1
Science: Microbiology1
Science: Physiology1
Science: Zoology1
Social Sciences: Industries. Land use. Labor: Management. Industrial management: Organizational behaviour, change and effectiveness. Corporate culture1
Social Sciences: Industries. Land use. Labor: Management. Industrial management: Capital. Capital investments1
Social Sciences: Finance: Banking1
Law: Law in general. Comparative and uniform law. Jurisprudence: Comparative law. International uniform law: Public finance: Revenue. Taxation. Internal revenue1
Military Science1
Law: Law in general. Comparative and uniform law. Jurisprudence1
Social Sciences: Social pathology. Social and public welfare. Criminology1
The category Social Sciences: Commerce: Business 3,595 is the most commonly referenced area in studies that cite this article. The first research to cite this article was titled Modelos microfinancieros latinoamericanos: una experiencia para la inclusión social y el desarrollo and was published in 1969. The most recent citation comes from a 2024 study titled The Implications of the Spillover Effect Related to Green Co-Creation in a Supply Chain. This article reached its peak citation in 2021, with 563 citations. It has been cited in 1,153 different journals, 14% of which are open access. Among related journals, the Industrial Marketing Management cited this research the most, with 245 citations. The chart below illustrates the annual citation trends for this article.
Citations used this article by year