Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations

Article Properties
  • Language
    English
  • DOI (url)
    10.1177/002224299606000304
  • Publication Date
    1996/07/01
  • Journal
    Journal of Marketing
  • Indian UGC (journal)
  • Refrences
    103
  • Citations
    997
  • Donna L. Hoffman Owen Graduate School of Management, Vanderbilt University.
  • Thomas P. Novak Owen Graduate School of Management, Vanderbilt University.
Abstract
Cite
Hoffman, Donna L., and Thomas P. Novak. “Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations”. Journal of Marketing, vol. 60, no. 3, 1996, pp. 50-68, https://doi.org/10.1177/002224299606000304.
Hoffman, D. L., & Novak, T. P. (1996). Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations. Journal of Marketing, 60(3), 50-68. https://doi.org/10.1177/002224299606000304
Hoffman, Donna L., and Thomas P. Novak. “Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations”. Journal of Marketing 60, no. 3 (1996): 50-68. https://doi.org/10.1177/002224299606000304.
Hoffman DL, Novak TP. Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations. Journal of Marketing. 1996;60(3):50-68.
Journal Categories
Social Sciences
Commerce
Business
Social Sciences
Commerce
Business
Business communication
Including business report writing, business correspondence
Social Sciences
Commerce
Business
Marketing
Distribution of products
Social Sciences
Economic theory
Demography
Economics as a science
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Refrences
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Title 1994
Title 1993
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Title 1994
Citations
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Citations Analysis
Category Category Repetition
Social Sciences: Commerce: Business476
Social Sciences: Economic theory. Demography: Economics as a science379
Social Sciences131
Social Sciences: Commerce: Business: Marketing. Distribution of products126
Social Sciences: Commerce: Business: Business communication. Including business report writing, business correspondence120
Social Sciences: Commerce: Business: Personnel management. Employment management115
Science: Mathematics: Instruments and machines: Electronic computers. Computer science111
Philosophy. Psychology. Religion: Psychology81
Bibliography. Library science. Information resources80
Science: Science (General): Cybernetics: Information theory80
Medicine: Internal medicine: Neurosciences. Biological psychiatry. Neuropsychiatry: Neurology. Diseases of the nervous system: Psychiatry77
Bibliography. Library science. Information resources: Information resources (General)71
Technology: Technology (General): Industrial engineering. Management engineering: Information technology69
Technology: Electrical engineering. Electronics. Nuclear engineering: Telecommunication49
Geography. Anthropology. Recreation: Environmental sciences48
Geography. Anthropology. Recreation: Recreation. Leisure: Sports45
Social Sciences: Industries. Land use. Labor: Management. Industrial management33
Education: Theory and practice of education25
Technology: Engineering (General). Civil engineering (General)24
Technology: Environmental technology. Sanitary engineering24
Science: Biology (General): Ecology23
Social Sciences: Sociology (General)23
Education20
Science: Mathematics: Instruments and machines: Electronic computers. Computer science: Computer software20
Technology: Mechanical engineering and machinery: Renewable energy sources19
Technology: Electrical engineering. Electronics. Nuclear engineering: Electronics: Computer engineering. Computer hardware18
Language and Literature: Philology. Linguistics: Communication. Mass media18
Technology: Electrical engineering. Electronics. Nuclear engineering: Electronics9
Social Sciences: Finance8
Medicine: Public aspects of medicine8
Social Sciences: Social sciences (General)8
Technology: Mechanical engineering and machinery7
Social Sciences: Social history and conditions. Social problems. Social reform7
Agriculture: Agriculture (General)6
Technology: Chemical technology: Food processing and manufacture6
Political science: Political institutions and public administration (General)6
Medicine: Internal medicine: Special situations and conditions: Industrial medicine. Industrial hygiene6
Technology: Home economics: Nutrition. Foods and food supply5
Technology: Technology (General): Industrial engineering. Management engineering5
Geography. Anthropology. Recreation: Human ecology. Anthropogeography: Settlements: Cities. Urban geography5
Social Sciences: Communities. Classes. Races: Urban groups. The city. Urban sociology5
Agriculture4
Technology: Manufactures: Production management. Operations management4
Technology: Electrical engineering. Electronics. Nuclear engineering: Electric apparatus and materials. Electric circuits. Electric networks4
Medicine3
Science3
Science: Science (General)3
Medicine: Internal medicine: Neurosciences. Biological psychiatry. Neuropsychiatry: Neurology. Diseases of the nervous system: Psychiatry: Therapeutics. Psychotherapy3
Medicine: Medicine (General): Medical technology3
General Works: History of scholarship and learning. The humanities3
Medicine: Internal medicine: Neurosciences. Biological psychiatry. Neuropsychiatry2
Technology: Electrical engineering. Electronics. Nuclear engineering2
Social Sciences: Economic theory. Demography2
Social Sciences: Commerce: Business: Industrial psychology2
Technology: Manufactures2
Medicine: Medicine (General)2
Technology: Photography2
Social Sciences: Industries. Land use. Labor2
Technology: Chemical technology: Textile bleaching, dyeing, printing, etc.2
Technology: Electrical engineering. Electronics. Nuclear engineering: Materials of engineering and construction. Mechanics of materials2
Language and Literature: Philology. Linguistics1
Technology1
Social Sciences: Industries. Land use. Labor: Special industries and trades: Energy industries. Energy policy. Fuel trade1
Technology: Engineering (General). Civil engineering (General): Transportation engineering1
Technology: Technology (General): Industrial engineering. Management engineering: Applied mathematics. Quantitative methods1
Social Sciences: Transportation and communications1
Fine Arts1
Science: Chemistry: Analytical chemistry1
Science: Chemistry1
Medicine: Medicine (General): Computer applications to medicine. Medical informatics1
Agriculture: Plant culture1
Social Sciences: Industries. Land use. Labor: Management. Industrial management: Technological innovations. Automation1
Political science: International relations1
The category Social Sciences: Commerce: Business 476 is the most commonly referenced area in studies that cite this article. The first research to cite this article was titled Hits and misses: Herd behavior and online product popularity and was published in 1996. The most recent citation comes from a 2024 study titled Consumer responses toward smart technology: A systematic review, synthesis, and future research agenda. This article reached its peak citation in 2022, with 129 citations. It has been cited in 343 different journals, 12% of which are open access. Among related journals, the Journal of Interactive Marketing cited this research the most, with 41 citations. The chart below illustrates the annual citation trends for this article.
Citations used this article by year