The Commitment-Trust Theory of Relationship Marketing

Article Properties
  • Language
    English
  • DOI (url)
    10.1177/002224299405800302
  • Publication Date
    1994/07/01
  • Journal
    Journal of Marketing
  • Indian UGC (journal)
  • Refrences
    122
  • Citations
    6,120
  • Robert M. Morgan University of Alabama.
  • Shelby D. Hunt Texas Tech University.
Abstract
Journal Categories
Social Sciences
Commerce
Business
Social Sciences
Commerce
Business
Business communication
Including business report writing, business correspondence
Social Sciences
Commerce
Business
Marketing
Distribution of products
Social Sciences
Economic theory
Demography
Economics as a science
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Refrences
Title Journal Journal Categories Citations Publication Date
Selling and Sales Management in Action: The Use of Insight Coaching to Improve Relationship Selling Journal of Personal Selling & Sales Management
  • Social Sciences: Commerce: Business
 34 1992
Determinants of Interorganizational Cooperation. Academy of Management Journal
  • Social Sciences: Industries. Land use. Labor: Management. Industrial management
  • Social Sciences: Commerce: Business
  • Social Sciences: Commerce: Business: Personnel management. Employment management
  • Social Sciences: Commerce: Business
  • Social Sciences: Economic theory. Demography: Economics as a science
 125 1975
Determinants of Interorganizational Cooperation. 1990
Determinants of Interorganizational Cooperation. 1988
Determinants of Interorganizational Cooperation. 1993
Citations
Title Journal Journal Categories Citations Publication Date
Beyond the first bite: understanding how online experience shapes user loyalty in the mobile food app market Electronic Commerce Research
  • Social Sciences: Commerce: Business
  • Social Sciences: Commerce: Business: Personnel management. Employment management
  • Social Sciences: Economic theory. Demography: Economics as a science
  • Social Sciences: Commerce: Business
  • Social Sciences: Economic theory. Demography: Economics as a science
 2024
Creating effective university innovation and entrepreneurial ecosystems: a commitment system perspective The Journal of Technology Transfer
  • Social Sciences: Commerce: Business
  • Social Sciences: Economic theory. Demography: Economics as a science
  • Social Sciences: Commerce: Business: Personnel management. Employment management
 2024
The accessor effect: How (and for whom) renters’ lack of perceived brand commitment dilutes brand image Journal of the Academy of Marketing Science
  • Social Sciences: Commerce: Business
  • Social Sciences: Economic theory. Demography: Economics as a science
  • Social Sciences: Economic theory. Demography: Economics as a science
  • Social Sciences: Commerce: Business
 2024
Examining the role of bank performance on social media platforms: a SEM approach International Journal of System Assurance Engineering and Management
  • Technology: Engineering (General). Civil engineering (General)
 2024
Radiotherapy Delivery During the 2023 Israel-Hamas War: Trust Prevails over Fear Advances in Radiation Oncology 2024
Citations Analysis
Category Category Repetition
Social Sciences: Commerce: Business3,445
Social Sciences: Economic theory. Demography: Economics as a science2,861
Social Sciences: Commerce: Business: Personnel management. Employment management1,432
Social Sciences: Commerce: Business: Marketing. Distribution of products843
Social Sciences: Commerce: Business: Business communication. Including business report writing, business correspondence813
Social Sciences512
Geography. Anthropology. Recreation: Environmental sciences345
Geography. Anthropology. Recreation: Recreation. Leisure: Sports326
Social Sciences: Industries. Land use. Labor: Management. Industrial management294
Technology: Environmental technology. Sanitary engineering187
Science: Mathematics: Instruments and machines: Electronic computers. Computer science184
Philosophy. Psychology. Religion: Psychology182
Science: Biology (General): Ecology179
Technology: Mechanical engineering and machinery: Renewable energy sources172
Medicine: Internal medicine: Neurosciences. Biological psychiatry. Neuropsychiatry: Neurology. Diseases of the nervous system: Psychiatry164
Bibliography. Library science. Information resources157
Technology: Technology (General): Industrial engineering. Management engineering: Information technology150
Science: Science (General): Cybernetics: Information theory137
Technology: Engineering (General). Civil engineering (General)128
Bibliography. Library science. Information resources: Information resources (General)127
Social Sciences: Sociology (General)92
Technology: Manufactures: Production management. Operations management86
Technology: Technology (General): Industrial engineering. Management engineering84
Political science: Political institutions and public administration (General)66
Language and Literature: Philology. Linguistics: Communication. Mass media66
Social Sciences: Finance64
Agriculture: Agriculture (General)59
Technology: Electrical engineering. Electronics. Nuclear engineering: Telecommunication57
Philosophy. Psychology. Religion: Ethics55
Agriculture54
Technology: Home economics: Nutrition. Foods and food supply49
Medicine: Public aspects of medicine46
Technology: Chemical technology: Food processing and manufacture45
Social Sciences: Transportation and communications36
Education: Theory and practice of education32
Technology: Manufactures29
Social Sciences: Industries. Land use. Labor27
Social Sciences: Social history and conditions. Social problems. Social reform21
Geography. Anthropology. Recreation: Human ecology. Anthropogeography: Settlements: Cities. Urban geography20
Social Sciences: Communities. Classes. Races: Urban groups. The city. Urban sociology20
Science: Mathematics: Instruments and machines: Electronic computers. Computer science: Computer software20
Medicine: Medicine (General)19
Education18
Science: Science (General)18
Medicine: Internal medicine: Special situations and conditions: Industrial medicine. Industrial hygiene18
Technology: Electrical engineering. Electronics. Nuclear engineering: Electronics17
Social Sciences: Industries. Land use. Labor: Labor. Work. Working class: Labor market. Labor supply. Labor demand15
Science: Mathematics15
Social Sciences: Social sciences (General)15
Technology: Electrical engineering. Electronics. Nuclear engineering: Electronics: Computer engineering. Computer hardware15
Technology: Mechanical engineering and machinery13
Technology: Engineering (General). Civil engineering (General): Environmental engineering12
Science12
Medicine11
Medicine: Medicine (General): Medical technology10
Agriculture: Plant culture9
Social Sciences: Commerce: Business: Accounting. Bookkeeping8
Technology7
Technology: Engineering (General). Civil engineering (General): Transportation engineering6
Technology: Electrical engineering. Electronics. Nuclear engineering: Electric apparatus and materials. Electric circuits. Electric networks6
Social Sciences: Industries. Land use. Labor: Special industries and trades: Energy industries. Energy policy. Fuel trade6
Law6
Social Sciences: Communities. Classes. Races: Urban groups. The city. Urban sociology: City planning6
Political science: International relations6
Geography. Anthropology. Recreation5
Science: Physics4
Science: Chemistry4
Technology: Chemical technology4
Medicine: Therapeutics. Pharmacology4
Social Sciences: Industries. Land use. Labor: Economic growth, development, planning4
Political science4
Science: Biology (General)3
Medicine: Public aspects of medicine: Toxicology. Poisons3
Science: Geology3
Science: Physics: Meteorology. Climatology3
Technology: Hydraulic engineering: River, lake, and water-supply engineering (General)3
General Works: History of scholarship and learning. The humanities3
Social Sciences: Economic theory. Demography3
Social Sciences: Commerce: Business: Shipment of goods. Delivery of goods3
Agriculture: Animal culture3
Social Sciences: Commerce3
Social Sciences: Statistics3
Science: Chemistry: General. Including alchemy2
Technology: Electrical engineering. Electronics. Nuclear engineering: Materials of engineering and construction. Mechanics of materials2
Technology: Electrical engineering. Electronics. Nuclear engineering2
Technology: Building construction2
Medicine: Medicine (General): Computer applications to medicine. Medical informatics2
Technology: Technology (General): Industrial engineering. Management engineering: Applied mathematics. Quantitative methods2
Technology: Chemical technology: Chemical engineering2
Social Sciences: Social pathology. Social and public welfare. Criminology2
Science: Botany: Plant ecology2
Agriculture: Forestry2
Medicine: Nursing2
Social Sciences: The family. Marriage. Woman2
Social Sciences: Commerce: Commercial geography. Economic geography2
Social Sciences: Industries. Land use. Labor: Management. Industrial management: Social responsibility of business2
Technology: Building construction: Architectural engineering. Structural engineering of buildings1
Fine Arts: Architecture1
Fine Arts1
Technology: Engineering (General). Civil engineering (General): Systems engineering1
Technology: Technology (General)1
Science: Zoology1
Technology: Technology (General): Industrial engineering. Management engineering: Management information systems1
Philosophy. Psychology. Religion: Philosophy (General)1
Social Sciences: Finance: Banking1
Medicine: Internal medicine: Neurosciences. Biological psychiatry. Neuropsychiatry: Neurology. Diseases of the nervous system: Psychiatry: Therapeutics. Psychotherapy1
Geography. Anthropology. Recreation: Anthropology1
Philosophy. Psychology. Religion1
Philosophy. Psychology. Religion: Religions. Mythology. Rationalism1
Technology: Chemical technology: Textile bleaching, dyeing, printing, etc.1
Language and Literature: Philology. Linguistics1
Science: Mathematics: Probabilities. Mathematical statistics1
Technology: Home economics: Hospitality industry. Hotels, clubs, restaurants, etc. Food service1
Medicine: Internal medicine: Specialties of internal medicine: Diseases of the blood and blood-forming organs1
Medicine: Internal medicine: Specialties of internal medicine: Diseases of the circulatory (Cardiovascular) system1
Education: Education (General)1
Technology: Photography1
Social Sciences: Communities. Classes. Races: Urban groups. The city. Urban sociology: Regional planning1
Social Sciences: Commerce: Business: Purchasing. Selling. Sales personnel. Sales executives1
Language and Literature: Literature (General): Journalism. The periodical press, etc.1
Military Science1
Social Sciences: Industries. Land use. Labor: Industry: Small and medium-sized businesses, artisans, handicrafts, trades1
Social Sciences: Industries. Land use. Labor: Land use: Real estate business1
The category Social Sciences: Commerce: Business 3,445 is the most commonly referenced area in studies that cite this article. The first research to cite this article was titled Editorial: Marketing at the Crossroads and was published in 1994. The most recent citation comes from a 2024 study titled Creating effective university innovation and entrepreneurial ecosystems: a commitment system perspective. This article reached its peak citation in 2021, with 598 citations. It has been cited in 1,110 different journals, 13% of which are open access. Among related journals, the Journal of Business & Industrial Marketing cited this research the most, with 291 citations. The chart below illustrates the annual citation trends for this article.
Citations used this article by year