Conceptualizing, Measuring, and Managing Customer-Based Brand Equity

Article Properties
  • Language
    English
  • DOI (url)
    10.1177/002224299305700101
  • Publication Date
    1993/01/01
  • Journal
    Journal of Marketing
  • Indian UGC (journal)
  • Refrences
    139
  • Citations
    4,170
  • Kevin Lane Keller Associate Professor of Marketing and Fletcher Jones Faculty Scholar for 1992–1993, Graduate School of Business, Stanford Univerity.
Abstract
Journal Categories
Social Sciences
Commerce
Business
Social Sciences
Commerce
Business
Business communication
Including business report writing, business correspondence
Social Sciences
Commerce
Business
Marketing
Distribution of products
Social Sciences
Economic theory
Demography
Economics as a science
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Refrences
Title Journal Journal Categories Citations Publication Date
Title 1985
Title Journal of Retailing
  • Social Sciences: Commerce: Business: Business communication. Including business report writing, business correspondence
  • Social Sciences: Commerce: Business: Marketing. Distribution of products
  • Social Sciences: Economic theory. Demography: Economics as a science
  • Social Sciences: Commerce: Business
  • Social Sciences: Commerce: Business
  • Social Sciences: Economic theory. Demography: Economics as a science
 1984
Title 1991
Title 1990
Title 1990
Citations
Title Journal Journal Categories Citations Publication Date
Improving attitudes toward brands with global consumer culture positioning: The triggering role of emotions

 Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l'Administration
  • Social Sciences: Commerce: Business
  • Social Sciences: Commerce: Business: Personnel management. Employment management
  • Social Sciences: Commerce: Business
  • Social Sciences: Economic theory. Demography: Economics as a science
 2024
Engaging consumers through artificially intelligent technologies: Systematic review, conceptual model, and further research

 Psychology & Marketing
  • Social Sciences: Commerce: Business
  • Philosophy. Psychology. Religion: Psychology
  • Philosophy. Psychology. Religion: Psychology
  • Social Sciences: Commerce: Business: Business communication. Including business report writing, business correspondence
  • Social Sciences: Commerce: Business: Marketing. Distribution of products
  • Medicine: Internal medicine: Neurosciences. Biological psychiatry. Neuropsychiatry: Neurology. Diseases of the nervous system: Psychiatry
 3 2024
Beyond the first bite: understanding how online experience shapes user loyalty in the mobile food app market Electronic Commerce Research
  • Social Sciences: Commerce: Business
  • Social Sciences: Commerce: Business: Personnel management. Employment management
  • Social Sciences: Economic theory. Demography: Economics as a science
  • Social Sciences: Commerce: Business
  • Social Sciences: Economic theory. Demography: Economics as a science
 2024
Breaking the news: how does CEO media coverage influence consumer and investor evaluations?

 Marketing Letters
  • Social Sciences: Commerce: Business
  • Social Sciences: Economic theory. Demography: Economics as a science
  • Social Sciences: Economic theory. Demography: Economics as a science
  • Social Sciences: Commerce: Business
 2024
The impact of brand equity on profit premium in an equilibrium framework

 Marketing Letters
  • Social Sciences: Commerce: Business
  • Social Sciences: Economic theory. Demography: Economics as a science
  • Social Sciences: Economic theory. Demography: Economics as a science
  • Social Sciences: Commerce: Business
 2024
Citations Analysis
Category Category Repetition
Social Sciences: Commerce: Business2,123
Social Sciences: Economic theory. Demography: Economics as a science1,667
Social Sciences: Commerce: Business: Personnel management. Employment management846
Social Sciences: Commerce: Business: Marketing. Distribution of products473
Geography. Anthropology. Recreation: Recreation. Leisure: Sports450
Social Sciences: Commerce: Business: Business communication. Including business report writing, business correspondence438
Social Sciences375
Geography. Anthropology. Recreation: Environmental sciences314
Technology: Environmental technology. Sanitary engineering147
Philosophy. Psychology. Religion: Psychology144
Science: Biology (General): Ecology143
Technology: Mechanical engineering and machinery: Renewable energy sources131
Medicine: Internal medicine: Neurosciences. Biological psychiatry. Neuropsychiatry: Neurology. Diseases of the nervous system: Psychiatry130
Language and Literature: Philology. Linguistics: Communication. Mass media103
Social Sciences: Industries. Land use. Labor: Management. Industrial management94
Social Sciences: Sociology (General)67
Science: Mathematics: Instruments and machines: Electronic computers. Computer science55
Agriculture: Agriculture (General)48
Agriculture47
Technology: Home economics: Nutrition. Foods and food supply46
Technology: Chemical technology: Food processing and manufacture44
Science: Science (General): Cybernetics: Information theory41
Bibliography. Library science. Information resources38
Technology: Technology (General): Industrial engineering. Management engineering: Information technology35
Political science: Political institutions and public administration (General)34
Education: Theory and practice of education32
Bibliography. Library science. Information resources: Information resources (General)30
Technology: Engineering (General). Civil engineering (General)28
Social Sciences: Industries. Land use. Labor25
Medicine: Medicine (General)24
Social Sciences: Finance22
Technology: Electrical engineering. Electronics. Nuclear engineering: Telecommunication20
Science: Science (General)19
Geography. Anthropology. Recreation: Human ecology. Anthropogeography: Settlements: Cities. Urban geography19
Medicine: Public aspects of medicine19
Social Sciences: Communities. Classes. Races: Urban groups. The city. Urban sociology15
Philosophy. Psychology. Religion: Ethics15
Social Sciences: Social sciences (General)15
Science14
Technology: Manufactures: Production management. Operations management14
Social Sciences: Transportation and communications13
Technology: Technology (General): Industrial engineering. Management engineering13
Medicine: Internal medicine: Special situations and conditions: Industrial medicine. Industrial hygiene13
Science: Mathematics: Instruments and machines: Electronic computers. Computer science: Computer software11
Medicine10
Political science10
Geography. Anthropology. Recreation10
Technology: Mechanical engineering and machinery9
Technology: Electrical engineering. Electronics. Nuclear engineering: Electronics9
Science: Mathematics9
Agriculture: Plant culture8
Technology: Electrical engineering. Electronics. Nuclear engineering: Electronics: Computer engineering. Computer hardware8
Education7
Social Sciences: Communities. Classes. Races: Urban groups. The city. Urban sociology: City planning7
Political science: International relations7
Social Sciences: Commerce7
Technology: Engineering (General). Civil engineering (General): Environmental engineering6
Social Sciences: Industries. Land use. Labor: Economic growth, development, planning6
Technology: Chemical technology: Textile bleaching, dyeing, printing, etc.6
Social Sciences: Industries. Land use. Labor: Labor. Work. Working class: Labor market. Labor supply. Labor demand6
Technology: Chemical technology5
Technology: Electrical engineering. Electronics. Nuclear engineering: Electric apparatus and materials. Electric circuits. Electric networks5
Technology: Engineering (General). Civil engineering (General): Transportation engineering5
Science: Zoology5
Agriculture: Animal culture5
Medicine: Internal medicine: Neurosciences. Biological psychiatry. Neuropsychiatry4
Social Sciences: Social history and conditions. Social problems. Social reform4
Social Sciences: Economic theory. Demography4
Geography. Anthropology. Recreation: Recreation. Leisure4
Social Sciences: Industries. Land use. Labor: Special industries and trades: Energy industries. Energy policy. Fuel trade3
General Works: History of scholarship and learning. The humanities3
Social Sciences: Statistics3
Language and Literature: Literature (General): Journalism. The periodical press, etc.3
Technology: Manufactures3
Science: Chemistry: Analytical chemistry2
Science: Mathematics: Instruments and machines2
Science: Chemistry2
Social Sciences: Commerce: Business: Accounting. Bookkeeping2
Technology: Hydraulic engineering: River, lake, and water-supply engineering (General)2
Technology: Electrical engineering. Electronics. Nuclear engineering2
Medicine: Nursing2
Law2
Medicine: Medicine (General): Computer applications to medicine. Medical informatics2
Science: Mathematics: Probabilities. Mathematical statistics2
Social Sciences: Communities. Classes. Races: Urban groups. The city. Urban sociology: Urbanization. City and country2
Technology2
Medicine: Internal medicine: Neurosciences. Biological psychiatry. Neuropsychiatry: Neurology. Diseases of the nervous system: Psychiatry: Therapeutics. Psychotherapy2
Social Sciences: The family. Marriage. Woman2
Language and Literature: Philology. Linguistics2
Agriculture: Forestry2
History America: Latin America. Spanish America2
Technology: Building construction1
Technology: Building construction: Architectural engineering. Structural engineering of buildings1
Medicine: Internal medicine: Specialties of internal medicine: Diseases of the endocrine glands. Clinical endocrinology1
Medicine: Internal medicine: Specialties of internal medicine: Nutritional diseases. Deficiency diseases1
Education: Education (General)1
Geography. Anthropology. Recreation: Oceanography1
Fine Arts: Arts in general1
Science: Biology (General)1
Social Sciences: Industries. Land use. Labor: Land use: Real estate business1
Agriculture: Animal culture: Veterinary medicine1
Science: Physiology: Neurophysiology and neuropsychology1
Auxiliary sciences of history: Archaeology1
Law: Law in general. Comparative and uniform law. Jurisprudence: Comparative law. International uniform law: Regulation of industry, trade, and commerce. Occupational law: Transportation and communication1
Geography. Anthropology. Recreation: Geography (General)1
Fine Arts: Visual arts1
Science: Physics: Meteorology. Climatology1
Science: Geology1
Medicine: Pediatrics1
Medicine: Therapeutics. Pharmacology1
Medicine: Public aspects of medicine: Toxicology. Poisons1
Philosophy. Psychology. Religion: Religions. Mythology. Rationalism1
Philosophy. Psychology. Religion1
Technology: Photography1
Geography. Anthropology. Recreation: Anthropology1
Social Sciences: Industries. Land use. Labor: Management. Industrial management: Industrial productivity1
Social Sciences: Commerce: Commercial geography. Economic geography1
Technology: Technology (General): Industrial engineering. Management engineering: Applied mathematics. Quantitative methods1
Technology: Engineering (General). Civil engineering (General): Engineering economy1
Language and Literature1
Social Sciences: Industries. Land use. Labor: Management. Industrial management: Social responsibility of business1
Social Sciences: Commerce: Business: Business ethics1
Language and Literature: Literature (General)1
Language and Literature: French literature - Italian literature - Spanish literature - Portuguese literature1
Technology: Motor vehicles. Aeronautics. Astronautics1
Social Sciences: Industries. Land use. Labor: Special industries and trades1
Medicine: Other systems of medicine: Mental healing1
Fine Arts: Drawing. Design. Illustration1
The category Social Sciences: Commerce: Business 2,123 is the most commonly referenced area in studies that cite this article. The first research to cite this article was titled Mahou y Coronita: analisis comparado del valor de marca para el consumidor español and was published in 1970. The most recent citation comes from a 2024 study titled Investigating the Relationship Between Brand Equity and Customer Loyalty the Moderating Effect of Customer Satisfaction in the Telecom Industry. This article reached its peak citation in 2020, with 450 citations. It has been cited in 913 different journals, 14% of which are open access. Among related journals, the Journal of Product & Brand Management cited this research the most, with 230 citations. The chart below illustrates the annual citation trends for this article.
Citations used this article by year