Reconsidering Advertising Literacy as a Defense Against Advertising Effects
Article Properties
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LanguageEnglish
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DOI (url)
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Publication Date2011/11/30
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Journal
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Indian UGC (journal)
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Refrences74
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Citations237
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Esther Rozendaal
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Matthew A. Lapierre
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Eva A. van Reijmersdal
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Moniek Buijzen
Journal Categories
Fine Arts
Visual arts
Language and Literature
Philology
Linguistics
Communication
Mass media
Medicine
Internal medicine
Neurosciences
Biological psychiatry
Neuropsychiatry
Neurology
Diseases of the nervous system
Psychiatry
Philosophy
Psychology
Religion
Psychology
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Refrences
| Title | Journal | Journal Categories | Citations | Publication Date |
|---|---|---|---|---|
| Influence of Licensed Spokescharacters and Health Cues on Children's Ratings of Cereal Taste | Archives of Pediatrics & Adolescent Medicine | 74 | 2011 | |
| Children’s understanding of the selling versus persuasive intent of junk food advertising: Implications for regulation | Social Science & Medicine |
| 81 | 2011 |
| 10.2501/IJA-30-2-329-350 | International Journal of Advertising |
| 2011 | |
| Using Brand Characters to Promote Young Children's Liking of and Purchase Requests for Fruit | Journal of Health Communication |
| 76 | 2011 |
| Forewarned is forearmed: Conserving self-control strength to resist social influence | Journal of Experimental Social Psychology |
| 28 | 2010 |
Refrences Analysis
The category
Philosophy. Psychology. Religion: Psychology 35
is the most frequently represented among the references in this article. It primarily includes studies from Journal of Advertising and Developmental Neuropsychology. The chart below illustrates the number of referenced publications per year.
Refrences used by this article by year
Citations
| Title | Journal | Journal Categories | Citations | Publication Date |
|---|---|---|---|---|
Consumers’ ambiguous perceptions of advertising disclosures in influencer marketing: Disentangling the effects on current and future social media engagement | Electronic Markets |
| 1 | 2024 |
| Food and non-alcoholic beverage marketing via Fortnite streamers on Twitch: A content analysis | Appetite |
| 2024 | |
| The effects of sponsorship disclosure in short-form video: A moderated mediation model of sponsorship literacy and perceived features of sponsored short-form video | Computers in Human Behavior |
| 2024 | |
| Why Do People Generate Toxic Speech Toward Woke Advertising? The Role of Persuasion Knowledge and Cognitive Dissonance | Journal of Current Issues & Research in Advertising |
| 2024 | |
| Understanding Digital Campaign Competence: Conceptualizing Data-Driven Political Advertising Literacy | Mass Communication and Society |
| 2024 |
Citations Analysis
The category
Language and Literature: Philology. Linguistics: Communication. Mass media 93
is the most commonly referenced area in studies that cite this article. The first research to cite this article was titled Sponsorship Disclosure: Effects of Duration on Persuasion Knowledge and Brand Responses and was published in 2012. The most recent citation comes from a 2024 study titled Advertising Literacy von Jugendlichen im Kontext von Influencer:innen-Marketing. This article reached its peak citation in 2020, with 37 citations. It has been cited in 102 different journals, 12% of which are open access. Among related journals, the International Journal of Advertising cited this research the most, with 24 citations. The chart below illustrates the annual citation trends for this article.