Co-creation experiences: The next practice in value creation
Article Properties
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LanguageEnglish
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DOI (url)
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Publication Date2004/05/01
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Journal
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Indian UGC (journal)
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Refrences14
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Citations2,757
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C.K. Prahalad Harvey C. Fruehauf Professor of Business Administration at the University of Michigan Business School in Ann Arbor
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Venkat Ramaswamy Michael R. and Mary Kay Hallman Fellow of Electronic Business and Professor of Marketing at the University of Michigan Business School
Abstract
Cite
Prahalad, C.K., and Venkat Ramaswamy. “Co-Creation Experiences: The Next Practice in Value Creation”. Journal of Interactive Marketing, vol. 18, no. 3, 2004, pp. 5-14, https://doi.org/10.1002/dir.20015.
Prahalad, C., & Ramaswamy, V. (2004). Co-creation experiences: The next practice in value creation. Journal of Interactive Marketing, 18(3), 5-14. https://doi.org/10.1002/dir.20015
Prahalad C, Ramaswamy V. Co-creation experiences: The next practice in value creation. Journal of Interactive Marketing. 2004;18(3):5-14.
Journal Categories
Social Sciences
Commerce
Business
Social Sciences
Commerce
Business
Business communication
Including business report writing, business correspondence
Social Sciences
Commerce
Business
Marketing
Distribution of products
Social Sciences
Economic theory
Demography
Economics as a science
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Refrences
| Title | Journal | Journal Categories | Citations | Publication Date |
|---|---|---|---|---|
| Title | 2003 | |||
| Title | 2002 | |||
| Co‐creating unique value with customers | Strategy & Leadership | 976 | 2004 | |
| 10.1080/0267257X.1996.9964422 | ||||
| Seybold P.B. Customers.com: How to Create a Profitable Business Strategy for the Internet and Beyond 1998 Times Books New York |
Citations
| Title | Journal | Journal Categories | Citations | Publication Date |
|---|---|---|---|---|
| Linking task-technology fit, innovativeness, and teacher readiness using structural equation modelling | Education and Information Technologies |
| 2024 | |
| Antecedents and consequences of franchisee interaction in a food service setting | Current Psychology |
| 2024 | |
| Examining the role of bank performance on social media platforms: a SEM approach | International Journal of System Assurance Engineering and Management |
| 2024 | |
A research landscape on customer co-creation value: a systematic literature network analysis | Italian Journal of Marketing | 2024 | ||
| A Systematic Literature Review on IT-enabled value Co-creation: Toward an integrative framework | Computers in Human Behavior |
| 2024 |
Citations Analysis
The category
Social Sciences: Commerce: Business 1,201
is the most commonly referenced area in studies that cite this article. The first research to cite this article was titled Collaborating to create: The Internet as a platform for customer engagement in product innovation and was published in 2005. The most recent citation comes from a 2024 study titled Why and when does digital business strategy help manufacturers generate value co-creation with different stakeholders?. This article reached its peak citation in 2021, with 302 citations. It has been cited in 856 different journals, 14% of which are open access. Among related journals, the Journal of Business Research cited this research the most, with 97 citations. The chart below illustrates the annual citation trends for this article.