International Journal of Advertising

Title Publication Date Language Citations
Does food advertising influence children’s food choices? A critical review of some of the recent literature2003/01/01English68
Influencer advertising on Instagram: product-influencer fit and number of followers affect advertising outcomes and influencer evaluations via credibility and identification2021/10/28English67
The impact of consumer confusion from eco-labels on negative WOM, distrust, and dissatisfaction2016/03/21English67
User generated content presenting brands on social media increases young adults’ purchase intention2019/08/28English67
The effect of influencer–product fit on advertising recognition and the role of an enhanced disclosure in increasing sponsorship transparency2020/08/06English67
What does the brand say? Effects of brand feedback to negative eWOM on brand trust and purchase intentions2017/07/31English66
Consumer perceptions and attitudes towards SMS advertising: recent evidence from New Zealand2007/01/01English66
When environmental messages should be assertive: examining the moderating role of effort investment2015/01/01English65
‘Holding up half of the sky’? A sociocultural comparison of gender-role portrayals in Chinese and US advertising1997/01/01English65
Augment yourself through virtual mirror: the impact of self-viewing and narcissism on consumer responses2016/11/21English65
Reflections of Cultural Values: A Content Analysis of Chinese Magazine Advertisements From 1982 and 19921994/01/01English64
The influence of message format on the effectiveness of print advertisements for tourism destinations2007/01/01English64
Current developments & future directions in sponsorship1998/01/01English64
A cross-cultural study of the persuasive effect of fear appeal messages in cigarette advertising: China and Canada2001/01/01English64
An expert with whom i can identify: the role of narratives in influencer marketing2020/10/20English63
Wireless digital advertising: nature and implications2002/01/01English63
Blind trust? The importance and interplay of parasocial relationships and advertising disclosures in explaining influencers’ persuasive effects on their followers2021/02/17English63
Product placement disclosures: Exploring the moderating effect of placement frequency on brand responses via persuasion knowledge2015/08/12English61
A thematic content analysis of children’s food advertising2007/01/01English61
The Links Between Objectives and Function in Organizational Sponsorship1991/01/01English61
The influence of product-placement type & exposure time on product-placement recognition1999/01/01English61
Consumers’ intentions to opt in to SMS advertising2007/01/01English60
Creativity, attention and the memory for brands: an outdoor advertising field study2015/02/03English60
Communicating with American consumers in the post 9/11 climate: an empirical investigation of consumer ethnocentrism in the United States2003/01/01English59
Newsfeed native advertising on Facebook: young millennials’ knowledge, pet peeves, reactance and ad avoidance2019/02/14English58
Assessing the research base for the policy debate over the effects of food advertising to children2005/01/01English58
Pharmaceutical advertising in the USA: information or influence?2004/01/01English58
Cross-Cultural Advertising1989/01/01English58
Development of the Persuasion Knowledge Scales of Sponsored Content (PKS-SC)2018/09/03English58
Corporate Identity: Beyond the Visual Overstatements1984/01/01English57