International Journal of Advertising

Title Publication Date Language Citations
Public Attitudes towards Advertising1984/01/01English57
Discovering prominent themes in integrated marketing communication research from 1991 to 2012: a co-word analytic approach2015/02/20English57
The Corporate (Sports) Sponsor1992/01/01English56
Content dimensions of Web advertising: a cross-national comparison1999/01/01English56
Understanding the effects of different review features on purchase probability2017/07/03English56
Something social, something entertaining? How digital content marketing augments consumer experience and brand loyalty2020/07/02English55
Cause-related marketing persuasion research: an integrated framework and directions for further research2018/04/23English54
The urgent need for more research on influencer marketing2020/10/02English54
Doing good matters to consumers: the effectiveness of humane-oriented CSR appeals in cross-cultural standardized advertising campaigns2015/09/01English54
How advertising literacy training affect children's responses to television commercials versus advergames2015/10/12English54
Good guy vs. bad guy: the influence of parasocial interactions with media characters on brand placement effects2015/02/23English54
How consumer knowledge shapes green consumption: an empirical study on voluntary carbon offsetting2015/10/20English54
Making ads less complex, yet more creative and persuasive: the effects of conventional metaphors and irony in print advertising2015/02/02English52
Interactive integrated marketing communication: combining the power of IMC, the new media and database marketing2003/01/01English52
How sponsorship transparency mitigates negative effects of advertising recognition2018/11/08English51
The social function of trust and implications for e-commerce2000/01/01English51
An examination of the relationship among consumer lifestyles, ethnocentrism, knowledge structures, attitudes and behavioural tendencies: a comparative study in two CIS states2001/01/01English51
Audience attitudes towards brand (product) placement: Singapore and the United States2001/01/01English51
The invisible majority? Older models in UK television advertising2006/01/01English51
Advertising targeting young children: an overview of 10 years of research (2006–2016)2017/12/22English50
The effect of exposure to sexual appeals in advertisements on memory, attitude, and purchase intention: a meta-analytic review2017/06/16English49
How brand-cause fit shapes real world advertising messages: a qualitative exploration of ‘femvertising’2019/05/31English48
How does attachment style influence the brand attachment – brand trust and brand loyalty chain in adolescents?2016/04/14English48
Professional Football Sponsorship—Profitable or Profligate?1995/01/01English48
Shame, guilt & responses to non-profit & public sector ads1998/01/01English48
Sponsorship Works Differently from Advertising1984/01/01English47
Are sex and death taboos in advertising?2006/01/01English46
Twitter for two: investigating the effects of dialogue with customers in social media2015/01/29English46
Uses and gratifications of smart speakers: modelling the effectiveness of smart speaker advertising2020/05/15English45
How advertising relevance and consumer–Brand relationship strength limit disclosure effects of native ads on Twitter2019/04/16English45