International Journal of Advertising

Title Publication Date Language Citations
Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude2017/07/14English818
Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility, and Product-Endorser fit2019/07/02English531
Captivating company: dimensions of attractiveness in employer branding2005/01/01English444
Exploring the relationship between celebrity endorser effects and advertising effectiveness2008/01/01English387
Brands as symbolic resources for the construction of identity1998/01/01English360
Corporate social responsibility and cause-related marketing: an overview2001/01/01English285
Celebrity endorsements: a literature review and research agenda2016/02/06English243
The Role of Sponsorship in the Marketing Communications Mix1991/01/01English212
Message framing in green advertising: the effect of construal level and consumer environmental concern2015/01/01English212
The commercialization of social media stars: a literature review and conceptual framework on the strategic use of social media influencers2020/10/28English205
Consumer Attitudes towards Products of Foreign Origin: Do They Vary Across Product Classes?1983/04/01English200
A Review and Critique of the Hierarchy of Effects in Advertising1990/01/01English198
An international review of sponsorship research: extension and update2003/01/01English186
A typology of consumer strategies for resisting advertising, and a review of mechanisms for countering them2015/01/01English162
Advertising in social media: a review of empirical evidence2015/03/24English155
Gender stereotypes in advertising: a review of current research2016/07/11English154
Disclosing sponsored Instagram posts: the role of material connection with the brand and message-sidedness when disclosing covert advertising2019/02/11English154
When social media influencers endorse brands: the effects of self-influencer congruence, parasocial identification, and perceived endorser motive2019/10/18English152
Can evoking nature in advertising mislead consumers? The power of ‘executional greenwashing'2015/01/01English147
Building foreign brand personalities in Russia: the moderating effect of consumer ethnocentrism2003/01/01English142
Employment branding in the knowledge economy2002/01/01English133
The use of sampling methods in advertising research: a gap between theory and practice2017/07/13English128
How to Measure Persuasion Knowledge2015/01/01English119
Revisiting the IMC construct2008/01/01English118
Consumers' Attitudes Toward Product Placement in Movies1993/01/01English114
Cashing in on crashes via brand placement in computer games2005/01/01English114
Viewers' Recognition of Brands Placed Within a Film1996/01/01English111
Towards a new definition of Integrated Marketing Communications (IMC)2005/01/01English109
Advertising and Cultural Values: Reflections in the Distorted Mirror1990/01/01English103
Electronic word-of-mouth (eWOM) on WeChat: examining the influence of sense of belonging, need for self-enhancement, and consumer engagement on Chinese travellers’ eWOM2018/05/17English102