Japan Marketing Review

Title Publication Date Language Citations
Effects of Insertion Timing of Video Advertisements on Memory and Purchase Intent for YouTube2022/02/28English
Consumer Awareness and Acceptance of Information Trust System and Institutional Issues:2022/02/28English
A Comprehensive Customer Brand Engagement Model Including Purchase History Data:2022/02/28English
Formulation and Verification of Standard Key Performance Indicators for a Design Department:2022/02/28English
Editorial Note2022/02/28English
Emotional Factors in the Service Experience in the COVID-19 Environment:2023/02/28English
Analysis of the Impact of National Culture on Global Management:2020/03/04English
Mechanism for Work Motivation of Non-Regular Employees to Achieve Business Results in Service Chains:2020/03/04English
Service-Dominant Logic Utilized to Revitalize a Golf Course:2020/03/04English
Effects of Customer Orientation and Sales Orientation on Objective Performance:2020/03/04English
An Empirical Study of the Characteristics of Consumers as Lead Users in a Survey Framework:2020/03/04English
Destigmatization of Consumer Practice through Cooperation of Conflicting Logic:2020/03/04English
Consideration of the Communication Required of Doctors to Build a Strong Trusting Relationship with Patients and Primary Caregivers:2020/03/04English
Extraction of Areas Encompassing Communities in Which People Desire to Live Using Residential-Preference Questionnaire Data2020/03/04English
Editorial Note2020/03/04English
Correction and Apology2020/01/01English
A Structural Analysis of Loyalty in Professional Baseball:2021/02/26English
Resource Integration of Service Providers and Utilization of Service Scripts in Value Co-Creation2021/02/26English
Development of a Subjective Well-Being Quaternary Scale in Consumption (SWB-QSIC)2021/02/26English
Does the Number of Likes and Views Matter?:2021/02/26English
A Study of the Typology of the Semantic Structure of City Brands:2021/02/26English
Editorial Note2021/02/26English
Characteristics of Large and Small Businesses with Design Manager Participation in Management2021/02/26English
How WOM Affects Evaluation of Products for Encourages Behavioral Changes:2021/02/26English
Building a Business Ecosystem in the Medical Device and Medical Material Manufacturing Industry:2023/02/28English
Creativity as an Indication of Organizational Performance:2023/02/28English
Consumer Behavior Analysis in a Physical Store Using Video Recognition AI:2023/02/28English
Effects of Gain-Loss Frames on Purchase Decisions of Foods for Specified Health Uses2023/02/28English
Value Co-Creation in a Zero-Waste Bulk Shop:2023/02/28English
Editorial Note2024/03/19English