Title | Journal | Journal Categories | Citations | Publication Date |
---|---|---|---|---|
Brand Public | Journal of Consumer Research |
| 225 | 2015 |
Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation | Journal of Interactive Marketing |
| 1,540 | 2014 |
10.1108/JRIM-10-2018-0125 | ||||
The Wisdom of e-crowds: Can Masses Create Value? | International Journal of Management and Economics | 3 | 2016 | |
10.1145/958160.958162 |