Title | Journal | Journal Categories | Citations | Publication Date |
---|---|---|---|---|
Institutions and axioms: an extension and update of service-dominant logic | Journal of the Academy of Marketing Science |
| 1,643 | 2016 |
On value and value co-creation: A service systems and service logic perspective | European Management Journal |
| 1,382 | 2008 |
Why “service”? | Journal of the Academy of Marketing Science |
| 340 | 2007 |
Service-dominant logic: continuing the evolution | Journal of the Academy of Marketing Science |
| 3,444 | 2007 |
Evolving to a New Dominant Logic for Marketing | Journal of Marketing |
| 6,520 | 2004 |