Japan Marketing Review

Title Publication Date Language Citations
Why Do People Conceal Their Consumption Practice?:2022/02/28English1
Insight into Commuters:2020/03/04English1
Information Display of User-Generated Products and Regulatory Focus Theory:2020/03/04English1
Impact of Television Advertising for Freemium Services on Consumer Purchases:2024/03/19English
Examining the Mechanism of the Attitude-Behavior Gap in Ethical Consumption and the Concept of Creating Value from Ethical Factors2024/03/19English
The situation of sport in Spain in the 2030 horizon: the case of 'LaLiga' brand and professional football clubs2024/03/19English
Effects of Variance in Service Quality Ratings on Overall Scores of Users:2024/03/19English
Impact of Organizational Structural Characteristics on Market-Oriented Behavior2024/03/19English
A Mobile App Engagement Comprehensive Model of Matching to Purchase History Data:2024/03/19English
Impact of Exaggeration in Advertisement of a Fabric Softener on Product Attractiveness:2024/03/19English
Exploring the Relationship between Place Branding and Disaster Recovery Potential2024/03/19English
Editorial Note2023/02/28English
Innovation by Lead Users inside the Firm:2023/02/28English
Balancing Service Quality and Risk Management in a Nursing-Care Facility:2022/02/28English
A Study of Key Players in Sustainability and Transformation of Industrial Clusters:2022/02/28English
Customer Analysis and ISM Practice by ID-POS in Drugstores for Narrow Trade Areas2022/02/28English