Customer Engagement Behavior: Theoretical Foundations and Research Directions

Article Properties

Language

English
DOI (url)

10.1177/1094670510375599
Publication Date

2010/08/01
Journal

Journal of Service Research
Indian UGC (Journal)
Refrences

91
Citations

1,922
Jenny van Doorn University of Groningen, Groningen, The Netherlands
Katherine N. Lemon Boston College, Chestnut Hill, MA, USA
Vikas Mittal Rice University, Houston, Texas, USA,
Stephan Nass University of Münster, Münster, Germany
Doreén Pick Freie Universität Berlin, Berlin, Germany
Peter Pirner TNS Infratest, Munich, Germany
Peter C. Verhoef University of Groningen, Groningen, The Netherlands

Abstract

Cite

van Doorn, Jenny, et al. “Customer Engagement Behavior: Theoretical Foundations and Research Directions”. Journal of Service Research, vol. 13, no. 3, 2010, pp. 253-66, https://doi.org/10.1177/1094670510375599.

van Doorn, J., Lemon, K. N., Mittal, V., Nass, S., Pick, D., Pirner, P., & Verhoef, P. C. (2010). Customer Engagement Behavior: Theoretical Foundations and Research Directions. Journal of Service Research, 13(3), 253-266. https://doi.org/10.1177/1094670510375599

van Doorn J, Lemon KN, Mittal V, Nass S, Pick D, Pirner P, et al. Customer Engagement Behavior: Theoretical Foundations and Research Directions. Journal of Service Research. 2010;13(3):253-66.

Journal Categories

Social Sciences

Commerce

Business

Social Sciences

Economic theory

Demography

Economics as a science

Refrences

Citations

Citations Analysis

Category	Category Repetition
Social Sciences: Commerce: Business	1,095
Social Sciences: Economic theory. Demography: Economics as a science	869
Social Sciences: Commerce: Business: Personnel management. Employment management	421
Social Sciences	236
Geography. Anthropology. Recreation: Recreation. Leisure: Sports	207

The first research to cite this article was titled Analytics for Customer Engagement and was published in 2010. The most recent citation comes from a 2024 study titled Analytics for Customer Engagement . This article reached its peak citation in 2021 , with 282 citations.It has been cited in 487 different journals, 12% of which are open access. Among related journals, the Journal of Business Research cited this research the most, with 79 citations. The chart below illustrates the annual citation trends for this article.