Customer Engagement

Article Properties
  • Language
    English
  • Publication Date
    2011/07/06
  • Indian UGC (Journal)
  • Refrences
    112
  • Citations
    1,875
  • Roderick J. Brodie The University of Auckland Business School, Auckland, New Zealand
  • Linda D. Hollebeek The University of Auckland Business School, Auckland, New Zealand
  • Biljana Jurić The University of Auckland Business School, Auckland, New Zealand
  • Ana Ilić The University of Auckland Business School, Auckland, New Zealand
Abstract
Cite
Brodie, Roderick J., et al. “Customer Engagement”. Journal of Service Research, vol. 14, no. 3, 2011, pp. 252-71, https://doi.org/10.1177/1094670511411703.
Brodie, R. J., Hollebeek, L. D., Jurić, B., & Ilić, A. (2011). Customer Engagement. Journal of Service Research, 14(3), 252-271. https://doi.org/10.1177/1094670511411703
Brodie RJ, Hollebeek LD, Jurić B, Ilić A. Customer Engagement. Journal of Service Research. 2011;14(3):252-71.
Refrences
Citations
Citations Analysis
The first research to cite this article was titled Brands as Relationship Partners: Warmth, Competence, and In-Between and was published in 2011. The most recent citation comes from a 2024 study titled Brands as Relationship Partners: Warmth, Competence, and In-Between . This article reached its peak citation in 2023 , with 274 citations.It has been cited in 475 different journals, 14% of which are open access. Among related journals, the Journal of Business Research cited this research the most, with 86 citations. The chart below illustrates the annual citation trends for this article.
Citations used this article by year