Journal of Strategic Marketing

Title Publication Date Language Citations
From transaction to relationship marketing: an investigation of managerial perceptions and practices1998/01/01English37
Innovativeness and performance: evidence from manufacturing sectors2004/12/01English35
Towards a further understanding of the development of market orientation in the firm: a conceptual framework based on the market-sensing capability2004/12/01English35
An empirical investigation of organizational learning through strategic alliances between SMEs2005/03/01English35
Market-oriented culture, knowledge-related resources, reputational assets and superior performance: a conceptual framework1999/01/01English34
The drivers of customer orientation: an exploration of relational, human resource and procedural tactics2004/09/01English34
The moderating effects of exclusive dealing agreements on distributor satisfaction2001/01/01English34
Ambidextrous organizations and firm performance: the role of marketing function implementation2010/04/01English33
Some dangerous axioms of relationship marketing1998/01/01English33
Understanding the International Retail Divestment Process2008/05/01English32
Building value-based branding strategies2001/01/01English32
Building relationship platforms in consumer markets: a value chain approach1997/01/01English32
Developing strategic marketing through the use of marketing networks2005/06/01English32
From competitive tendering to strategic marketing: an inductive approach for theory-building1994/03/01English32
The mediating role of new product development in the link between market orientation and organizational performance2007/09/01English32
Choice criteria in retail banking: an analysis of trends2004/03/01English31
Innovative marketing in SMEs: an empirical study2009/10/01English30
Market orientation versus quality orientation: sources of superior business performance2004/12/01English30
An examination of the consequences of market orientation in China2003/09/01English30
Developing internationalization capability through industry groups: the experience of a telecommunications joint action group2002/01/01English30
Relationship marketing and CRM: a financial services case study2004/06/01English30
Competitive strategy types in the UK independent retail sector2001/01/01English29
Sustainable tourism marketing at a World Heritage site2007/05/01English29
Fading relationships in business markets: an exploratory study1999/01/01English29
Profitable relationships with key customers: how suppliers manage pricing and customer risk2006/06/01English28
Networking activities in supply networks2000/01/01English28
The incorporation of an interactive external environment: an extended model of marketing relationships1999/01/01English27
Judging the quality of customer segments: segmentation effectiveness2010/04/01English27
Relationships and technology: strategic implications2002/01/01English27
Customer retention: examining the roles of store affect and store loyalty as mediators in the management of retail strategies2009/02/01English27