Journal of Strategic Marketing

Title Publication Date Language Citations
Strategies for building a customer base on the Internet: symbiotic marketing2001/03/01
Customer retention: a potentially potent marketing management strategy2001/03/01
Strategic management of grey marketing2000/01/01English
Editorial2000/03/01
Reviving unorganized retail stores post-COVID-192024/02/17English
Positioning marketing analytics for organisational agility in the ready-made garments industry in an emerging country context2024/04/12English
The impact of information governance on information quality and firm performance: role of IT/marketing collaboration2024/04/10English
Examining the impact of digital leadership on data analytics capability and organisational performance in the Indian context2024/04/11English
Strategic Brand Storytelling2023/10/03English
The power of posture: organizational reputation following product failures and the role of entrepreneurial orientation2023/10/26English
Marketing 4.0 analytics in the B2B sector: a state-of-the-art review and integrated framework2023/10/26English
Rollover service contracts: the influences of perceived value, convenience, confusion and switching costs on consumer satisfaction and service loyalty2024/03/13English
How digital transformation impact firm performance? The unmet needs of Indian exporting firms2024/02/16English
Social advocacy: a conceptual model to extend post-intervention effectiveness2023/02/20English
Obsessed with surprise? The effects of probabilistic selling on online consumers’ repurchase intention2024/01/23English
Fact or fake: information, misinformation and disinformation via social media2024/01/18English
Brand transitions in emerging markets: An exploratory perspective and research framework2023/07/11English
The impact of moderately incongruent rap music endorsers on luxury brand personality and brand coolness2023/07/10English
What (really) drives consumer love for traditional luxury brands? The joint effects of brand qualities on brand love2023/07/26English
Irresponsible marketing and the need to support pro-sustainable production and consumption2023/06/28English
Sustainability in luxury: insights from Twitter activities2023/01/04English
Hey chatbot, why do you treat me like other people? The role of uniqueness neglect in human-chatbot interactions2023/02/11English
Market orientation, corporate governance, and organizational learning: the rise of Korean popular culture2024/04/18English
Editorial1999/01/01English
New millennium, new segments: moving towards the segment of one?2001/09/01
Brand teams and the brand management structure in pharmaceutical and other fast-moving consumer goods companies2001/09/01
International alliances: how they contribute to managing the interorganizational challenges of globalization2001/06/01
Editorial1999/01/01English
Editorial1997/01/01English
Corrigendum1999/01/01English