Journal of Strategic Marketing

Title Publication Date Language Citations
Business orientations and corporate success1993/03/01English66
The resource underpinnings of competitive positions2005/06/01English63
Managerial perceptions of marketing performance: efficiency, adaptability, effectiveness and satisfaction2000/01/01English63
Perceived intrusiveness in digital advertising: strategic marketing implications2010/06/01English62
Competitive advantage in small to medium-sized enterprises2002/01/01English62
Understanding brands as experiential spaces: axiological implications for marketing strategists2006/06/01English61
Internationalizing the market orientation construct: an in-depth interview approach1996/03/01English59
Global markets: does psychic distance matter?2005/03/01English55
Service worker customer orientation, organisation/job fit and perceived organisational support2009/04/01English52
Customer knowledge and choice criteria in retail banking2002/01/01English51
Market Segmentation in Practice: Review of Empirical Studies, Methodological Assessment, and Agenda for Future Research2008/07/01English50
From customer satisfaction to profitability2000/01/01English50
Knowledge management orientation, market orientation, and firm performance: an integration and empirical examination2009/04/01English50
Empirical developments in the measurement of involvement, brand loyalty and their relationship in grocery markets2003/12/01English49
The chasm between managers' and consumers' views of brands: the experts' perspectives1997/01/01English49
Spread of change in business networks: an empirical study of mergers and acquisitions in the graphic industry2000/01/01English48
Analysis of co-operative interorganizational relationships, strategic alliance formation, and strategic alliance effectiveness1993/03/01English48
Measuring market orientation: some evidence on Narver and Slater's three-component scale1995/06/01English47
Making customers pay: measuring and managing customer risk and returns2003/09/01English46
Place‐product or place narrative(s)? Perspectives in the Marketing of Tourism Destinations2008/02/01English46
Strategic planning differences among different multiple stakeholder orientation profiles2004/09/01English43
The relative importance of the brand of music festivals: a customer equity perspective2010/07/01English43
The mainstreaming of Fair Trade: a macromarketing perspective2006/12/01English41
Customer retention: a potentially potent marketing management strategy2001/01/01English41
Cooperative marketing associations: an investigation into the causes of effectiveness2002/01/01English41
Development of a taxonomy of strategic market segmentation: a framework for bridging the implementation gap between normative segmentation and business practice2005/09/01English40
Fair Trade marketing: an exploration through qualitative research2006/12/01English40
Organizational motivation, opportunity and ability to measure marketing performance2005/12/01English39
Strategic and operational market segmentation: a managerial analysis1993/06/01English38
Criteria guiding segmentation implementation: reviewing the evidence1999/01/01English37