Journal of Strategic Marketing

Title Publication Date Language Citations
Framing the problematic relationship between the marketing and operations functions2007/05/01English26
Environment and strategy as antecedents for marketing effectiveness and organizational performance1999/01/01English26
The effects of external linkages on new product innovativeness: an examination of moderating and mediating influences2005/09/01English26
Towards a composite theory of foreign market entry mode choice: the role of marketing strategy variables1993/03/01English26
Competitive Advantage with New Product Development: Implications for Life Cycle Theory2008/12/01English25
Relating marketing expertise on the top management team and strategic market aggressiveness to financial performance and shareholder value2003/06/01English25
Developing marketing competence and managing in networks: a strategic perspective2000/01/01English25
Value creation through relationship closeness2010/02/01English25
A citizen's critique of relationship marketing in risk society2000/01/01English24
Barriers to implementing relationship marketing: analysing the internal market-place1998/01/01English24
Export information sources: the role of organizational and internationalization influences1997/01/01English24
The critical role of congruency in prototypical brand extensions2006/09/01English24
An Empirical Investigation of the Relationship between Quality Management Factors and Customer Satisfaction, Improved Competitive Position and Overall Business Performance2008/09/01English23
New millennium, new segments: moving towards the segment of one?2001/01/01English23
Niche strategy: merging economic and marketing theories with population ecology arguments2010/02/01English23
The adoption of market orientation in SMEs: required capabilities and relation to success2010/02/01English23
Inactivity and the dynamics of relationship development: a proposed model2010/06/01English23
Let marketers reclaim corporate strategy2006/06/01English22
Differences between Short and Long‐term Relationships: An Empirical Analysis in Franchise Systems2008/09/01English22
Disneyland Paris: a case analysis demonstrating how glocalization works2010/06/01English22
Maximizing the potential of strategic typologies for marketing strategy research1993/09/01English22
An Exploratory Study of the Influence of Sales Training Content and Salesperson Evaluation on Salesperson Adaptive Selling, Customer Orientation, Listening, and Consulting Behaviors2008/12/01English22
Electronic commerce strategy: addressing the key questions1997/01/01English22
Corporate Rebranding and the Implications for Brand Architecture Management: The Case of Guinness (Diageo) Ireland2008/09/01English22
The contribution of intangible assets and expenditures to shareholder value2007/05/01English22
Measuring market orientation in the Indonesian retail context2001/01/01English21
A tale of tales: the Apple Newton narratives2006/03/01English21
Sustainable competitive advantage in electronic business: towards a contingency perspective on the resource-based view2002/01/01English20
Beyond marketing: the diffusion of entrepreneurship in the modern corporation1996/06/01English20
Measuring retail productivity of food & grocery retail outlets using the DEA technique2010/07/01English20