| The measurement and dimensionality of brand associations | 2000/11/01 | English | 465 |
| Consumer‐based brand equity: improving the measurement – empirical evidence | 2005/05/01 | English | 447 |
| Are brands forever? How brand knowledge and relationships affect current and future purchases | 2006/02/01 | English | 400 |
| Does brand trust matter to brand equity? | 2005/05/01 | English | 328 |
| Status brands: examining the effects of non‐product‐related brand associations on status and conspicuous consumption | 2002/04/01 | English | 324 |
| Do counterfeits devalue the ownership of luxury brands? | 2000/12/01 | English | 322 |
| The relationships among perceived quality, perceived risk and perceived product value | 2004/05/01 | English | 234 |
| Does image of country‐of‐origin matter to brand equity? | 2007/03/06 | English | 226 |
| Investigating antecedents and consequences of brand identification | 2008/08/22 | English | 212 |
| Packaging communication: attentional effects of product imagery | 2001/12/01 | English | 203 |
| Tourism destination branding complexity | 2005/06/01 | English | 202 |
| Factors influencing consumer perceptions of brand trust online | 2004/08/01 | English | 193 |
| How to delight your customers | 1996/04/01 | English | 188 |
| Antecedents of luxury brand purchase intention | 2011/09/20 | English | 186 |
| Building brand identity in competitive markets: a conceptual model | 2008/02/29 | English | 186 |
| The relationship of consumer personality trait, brand personality and brand loyalty: an empirical study of toys and video games buyers | 2010/03/02 | English | 176 |
| Product involvement/brand loyalty: is there a link? | 2003/02/01 | English | 173 |
| Risk aversion and brand loyalty: the mediating role of brand trust and brand affect | 2008/05/30 | English | 168 |
| Exploring the relationship between corporate, internal and employer branding | 2010/09/21 | English | 165 |
| Measuring customer‐based brand equity: empirical evidence from the sportswear market in China | 2009/07/17 | English | 156 |
| The importance of brand equity to customer loyalty | 2004/06/01 | English | 156 |
| Effect of perceived brand origin associations on consumer perceptions of quality | 2003/11/01 | English | 154 |
| An empirical analysis of the brand personality effect | 2005/12/01 | English | 154 |
| Impact of brand personality on three major relational consequences (trust, attachment, and commitment to the brand) | 2010/04/20 | English | 152 |
| The verbal and visual components of package design | 2000/02/01 | English | 150 |
| Internet shopping, consumer search and product branding | 2000/02/01 | English | 147 |
| Determinants of store brand choice: a behavioral analysis | 1997/10/01 | English | 146 |
| Marketing causes and implications of consumer confusion | 1999/08/01 | English | 145 |
| The role of emotional aspects in younger consumer‐brand relationships | 2012/04/13 | English | 142 |
| A brand orientation typology for SMEs: a case research approach | 2005/05/01 | English | 140 |