Interactive Marketing

Titel Veröffentlichungsdatum Sprache Zitate
Legal and Regulatory Update: A light touch — The ITC's consultation paper on interactive television services2000/07/01
New Technology Briefing: Video mobile as a marketing tool2004/04/01
Legal and Regulatory Update: The use/sale of the electoral roll and the practical implications for the direct marketing industry2003/04/01
Papers: Fusion of market research and database marketing1999/07/01
Article Abstracts2003/01/01
Free Gift Inside2004/07/01
Where next? Is there a future for the mail medium in the digital age?2001/01/01
Editorial2000/01/01
The Interactive and Direct Marketing Guide2003/04/01
The Future of Marketing: Practical Strategies for Marketers in the Post-Internet Age2002/10/01
Marketspace2000/10/01
Improving Marketing Effectiveness1999/10/01
Editorial2002/04/01
Editorial2000/07/01
CRM in the context of new consumer marketing2003/04/01
Customers are People ... The Human Touch2003/10/01
Editorial2003/10/01
Customer Relationship Management: How to Turn a Good Business Into a Great One!2002/10/01
Opinion Piece: Sites for sore eyes: Direct mail and the Internet — Allies or adversaries?1999/10/01
Abstracts2002/10/01
Pocket Internet2002/04/01
eve-olution: the 8 truths of marketing to women2001/10/01
Affinity marketing — A step in the right direction?2004/10/01
Abstracts2001/04/01
Marketspace2002/07/01
Optimising E-Brand Profitability: Launching, Growing and Protecting Your Brand Online2002/01/01
Case Study: Applying RFM segmentation to the SilverMinds catalogue2004/01/01
Article Abstracts2003/10/01
Case Study: Miele Professional Partnership Programme: Putting data and telemarketing at the heart of a successful B2B business strategy2004/07/01
The Philosophy of Branding2004/10/01