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Interactive Marketing
Title
Publication Date
Language
Citations
Legal and Regulatory Update: A light touch — The ITC's consultation paper on interactive television services
2000/07/01
New Technology Briefing: Video mobile as a marketing tool
2004/04/01
Legal and Regulatory Update: The use/sale of the electoral roll and the practical implications for the direct marketing industry
2003/04/01
Papers: Fusion of market research and database marketing
1999/07/01
Article Abstracts
2003/01/01
Free Gift Inside
2004/07/01
Where next? Is there a future for the mail medium in the digital age?
2001/01/01
Editorial
2000/01/01
The Interactive and Direct Marketing Guide
2003/04/01
The Future of Marketing: Practical Strategies for Marketers in the Post-Internet Age
2002/10/01
Marketspace
2000/10/01
Improving Marketing Effectiveness
1999/10/01
Editorial
2002/04/01
Editorial
2000/07/01
CRM in the context of new consumer marketing
2003/04/01
Customers are People ... The Human Touch
2003/10/01
Editorial
2003/10/01
Customer Relationship Management: How to Turn a Good Business Into a Great One!
2002/10/01
Opinion Piece: Sites for sore eyes: Direct mail and the Internet — Allies or adversaries?
1999/10/01
Abstracts
2002/10/01
Pocket Internet
2002/04/01
eve-olution: the 8 truths of marketing to women
2001/10/01
Affinity marketing — A step in the right direction?
2004/10/01
Abstracts
2001/04/01
Marketspace
2002/07/01
Optimising E-Brand Profitability: Launching, Growing and Protecting Your Brand Online
2002/01/01
Case Study: Applying RFM segmentation to the SilverMinds catalogue
2004/01/01
Article Abstracts
2003/10/01
Case Study: Miele Professional Partnership Programme: Putting data and telemarketing at the heart of a successful B2B business strategy
2004/07/01
The Philosophy of Branding
2004/10/01
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