Interactive Marketing

Titel Veröffentlichungsdatum Sprache Zitate
Engaging customers in e-business: How to build sales, relationships and results with e-mail2000/07/01
How to Measure Customer Satisfaction2000/01/01
E-marketing: Improving marketing effectiveness in a digital world2000/07/01
Editorial2005/01/01
Abstracts2000/01/01
Best Practice: Exploiting knowledge within a global company: The Truffles intranet2001/01/01
Core strategic asset or just a tactical tool: How UK companies view the value of their customer databases2002/07/01
Abstracts2001/01/01
Metrics: The kaleidoscope of value measurement at customer, campaign, function or enterprise level2001/10/01
Clicks, Bricks and Brands2002/01/01
The impact of the new technologies — Permanent paradigm shift or transitory aberration?2002/10/01
Opinion Piece: Creativity in direct marketing2000/04/01
Editorial2003/01/01
Net benefit: Guaranteed electronic markets: the ultimate potential of online trade2000/07/01
Abstracts2000/07/01
Testing Testing, 1, 2, 3: Raise More Money with Direct Mail Tests2005/01/01
eMarketing eXcellence: The Heart of eBusiness2003/01/01
Editorial: Marketing's future matrix2004/01/01
The Tipping Point: How Little Things Can Make a Big Difference2004/04/01
E-commerce and identity fraud2001/04/01
Legal and Regulatory Update: A new regulatory regime for direct marketing using fax, telephone and e-mail2000/04/01
Marketspace2001/10/01
Direct response multi-list market testing2000/10/01
2001 Survey on Direct and Interactive Marketing Activities in Europe2002/10/01
Case Studies: Implementing integrated marketing: The Seeboard Energy case2004/04/01
Grossman on circulation 19992000/07/01
Best Practice: Botton Village's fundraising success2000/04/01
Best Practice: The NSPCC: The Full Stop Campaign2001/01/01
A tactical application of values-based targeting in the voluntary sector2002/07/01
The Impact of the Internet Economy in Europe A study into the social implications of the Internet2000/04/01