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Interactive Marketing
Titel
Veröffentlichungsdatum
Sprache
Zitate
Engaging customers in e-business: How to build sales, relationships and results with e-mail
2000/07/01
How to Measure Customer Satisfaction
2000/01/01
E-marketing: Improving marketing effectiveness in a digital world
2000/07/01
Editorial
2005/01/01
Abstracts
2000/01/01
Best Practice: Exploiting knowledge within a global company: The Truffles intranet
2001/01/01
Core strategic asset or just a tactical tool: How UK companies view the value of their customer databases
2002/07/01
Abstracts
2001/01/01
Metrics: The kaleidoscope of value measurement at customer, campaign, function or enterprise level
2001/10/01
Clicks, Bricks and Brands
2002/01/01
The impact of the new technologies — Permanent paradigm shift or transitory aberration?
2002/10/01
Opinion Piece: Creativity in direct marketing
2000/04/01
Editorial
2003/01/01
Net benefit: Guaranteed electronic markets: the ultimate potential of online trade
2000/07/01
Abstracts
2000/07/01
Testing Testing, 1, 2, 3: Raise More Money with Direct Mail Tests
2005/01/01
eMarketing eXcellence: The Heart of eBusiness
2003/01/01
Editorial: Marketing's future matrix
2004/01/01
The Tipping Point: How Little Things Can Make a Big Difference
2004/04/01
E-commerce and identity fraud
2001/04/01
Legal and Regulatory Update: A new regulatory regime for direct marketing using fax, telephone and e-mail
2000/04/01
Marketspace
2001/10/01
Direct response multi-list market testing
2000/10/01
2001 Survey on Direct and Interactive Marketing Activities in Europe
2002/10/01
Case Studies: Implementing integrated marketing: The Seeboard Energy case
2004/04/01
Grossman on circulation 1999
2000/07/01
Best Practice: Botton Village's fundraising success
2000/04/01
Best Practice: The NSPCC: The Full Stop Campaign
2001/01/01
A tactical application of values-based targeting in the voluntary sector
2002/07/01
The Impact of the Internet Economy in Europe A study into the social implications of the Internet
2000/04/01
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