ロングセラー・ブランド化の条件と課題

Article Properties
Cite
青木幸弘. “ロングセラー・ブランド化の条件と課題”. Japan Marketing Journal, vol. 18, no. 1, 1998, pp. 43-61, https://doi.org/10.7222/marketing.1998.025.
青木幸. (1998). ロングセラー・ブランド化の条件と課題. Japan Marketing Journal, 18(1), 43-61. https://doi.org/10.7222/marketing.1998.025
青木幸. ロングセラー・ブランド化の条件と課題. Japan Marketing Journal. 1998;18(1):43-61.
Journal Category
Social Sciences
Commerce
Business
Marketing
Distribution of products
Refrences
Title Journal Journal Categories Citations Publication Date
ロングセラー・ブランド化の条件と課題 Japan Marketing Journal
  • Social Sciences: Commerce: Business: Marketing. Distribution of products
 3 1998
ロングセラー・ブランド化への挑戦 Japan Marketing Journal
  • Social Sciences: Commerce: Business: Marketing. Distribution of products
 1 1997
ブランドのアイデンティティ Japan Marketing Journal
  • Social Sciences: Commerce: Business: Marketing. Distribution of products
 6 1996
ロングセラーの論理とその戦略 Japan Marketing Journal
  • Social Sciences: Commerce: Business: Marketing. Distribution of products
 2 1995
青木幸弘（1998c），「ヤング男性のニーズを狙う：(株)マンダム」，嶋口充輝・竹内弘高・片平秀貴・石井淳蔵編，『マーケティング革新の時代』（第1巻「顧客創造」），近刊。
Citations
Title Journal Journal Categories Citations Publication Date
ブランド知識とカテゴリー化理論 Japan Marketing Journal
  • Social Sciences: Commerce: Business: Marketing. Distribution of products
 1 2002
ブランド進化への挑戦 Japan Marketing Journal
  • Social Sciences: Commerce: Business: Marketing. Distribution of products
 4 1999
ロングセラー・ブランド化の条件と課題 Japan Marketing Journal
  • Social Sciences: Commerce: Business: Marketing. Distribution of products
 3 1998
Citations Analysis
Category Category Repetition
Social Sciences: Commerce: Business: Marketing. Distribution of products3
The category Social Sciences: Commerce: Business: Marketing. Distribution of products 3 is the most commonly referenced area in studies that cite this article. The first research to cite this article was titled ロングセラー・ブランド化の条件と課題 and was published in 1998. The most recent citation comes from a 2002 study titled ブランド知識とカテゴリー化理論. This article reached its peak citation in 2002, with 1 citations. It has been cited in 1 different journals, 100% of which are open access. Among related journals, the Japan Marketing Journal cited this research the most, with 3 citations. The chart below illustrates the annual citation trends for this article.
Citations used this article by year