ブランドのアイデンティティ

Article Properties
Cite
石井淳蔵. “ブランドのアイデンティティ”. Japan Marketing Journal, vol. 15, no. 4, 1996, pp. 15-26, https://doi.org/10.7222/marketing.1996.003.
石井淳. (1996). ブランドのアイデンティティ. Japan Marketing Journal, 15(4), 15-26. https://doi.org/10.7222/marketing.1996.003
石井淳. ブランドのアイデンティティ. Japan Marketing Journal. 1996;15(4):15-26.
Journal Category
Social Sciences
Commerce
Business
Marketing
Distribution of products
Refrences
Title Journal Journal Categories Citations Publication Date
磯崎　新（1994）「反スタイル・イッセイ・ミヤケ論」『広告批評』11月号．
石井淳蔵（1995）「ブランドだけがブランドの現実を説明できる」『マーケティング・ジャーナル』第55巻．
Penn, Irving (1988年)『ISSEY MIYAKE PHOTOGRAPH BY IRVING PENN』リブロポート．
Pendergrast, Mark (1993), For God, Country, and Coca-Cola, Macmillan Publishing Company.（古賀林幸訳『コカコーラ帝国の興亡』徳間書店）．
Kapferer, Jean-Noel (1992), Strategic Brand Management, Kogan Page Limited.
Citations
Title Journal Journal Categories Citations Publication Date
化粧品メーカーのグローバルブランド戦略 Japan Marketing Journal
  • Social Sciences: Commerce: Business: Marketing. Distribution of products
 1999
化粧品メーカーのマルチ・ブランド戦略と最適チャネルミックス Japan Marketing Journal
  • Social Sciences: Commerce: Business: Marketing. Distribution of products
 2 1998
ブランドの意味構造分析 Japan Marketing Journal
  • Social Sciences: Commerce: Business: Marketing. Distribution of products
 1998
ロングセラー・ブランド化の条件と課題 Japan Marketing Journal
  • Social Sciences: Commerce: Business: Marketing. Distribution of products
 3 1998
ブランド体系の設計次元と編成原理 Japan Marketing Journal
  • Social Sciences: Commerce: Business: Marketing. Distribution of products
 2 1996
Citations Analysis
Category Category Repetition
Social Sciences: Commerce: Business: Marketing. Distribution of products6
The category Social Sciences: Commerce: Business: Marketing. Distribution of products 6 is the most commonly referenced area in studies that cite this article. The first research to cite this article was titled ブランド体系の設計次元と編成原理 and was published in 1996. The most recent citation comes from a 1999 study titled 化粧品メーカーのグローバルブランド戦略. This article reached its peak citation in 1998, with 3 citations. It has been cited in 1 different journals, 100% of which are open access. Among related journals, the Japan Marketing Journal cited this research the most, with 6 citations. The chart below illustrates the annual citation trends for this article.
Citations used this article by year