Journal of Current Issues & Research in Advertising

Title Publication Date Language Citations
Do Consumers Believe Advertising is Negatively Affected When Placed near News Perceived as Biased?2007/09/01English1
The Development of Advertising-Centered versus Individual-Centered Scales1992/03/01English1
The Taxation of Advertising: A Review of Current Issues1994/03/01English1
Building Theoretical Insights to Explain Differences in Remote Control Use between Males and Females: A Meta-analysis1999/09/01English1
Advertising by Professionals: Causes and Consequences1998/09/01English1
Advertising Trends in the Arab World: A Status Report2014/01/02English1
Beyond Moral Reasoning Scores: Life Story Interviews and the Interpersonal Nature of Advertising2023/04/03English1
Exploring Advertising Equity in Fashion Advertising2018/04/05English1
Playing Nice in the Sandbox: Is Collaboration Among Advertising and Public Relations Agencies the Same as Integration?2018/03/29English1
The Ultimate Cliffhanger: Campaign Strategies and Extreme Drinking Rituals for Turning 212018/09/25English1
Can Asian Models Be Effective to White American Consumers in Values Advocacy Ads? The Implications of Collectivistic Self-Construal as a Self-Motive in the Context of Values Advocacy Ads2016/12/15English1
The Effects of Norm Beliefs and Age on Responses to Comedic Violence Advertising2016/05/25English1
Media Models and Advertising Effects: Conceptualization and Theoretical Implications1995/09/01English1
Visual Rhetorical Figures in Cross-Cultural Consumer Behavior: The Impact of Moderating Factors in a Spanish Language Context2017/10/02English1
Country-of-Origin Effects and Consumer Evaluations of Ads Within the Context of Economic Crises2017/10/04English1
Can Advertising Change Memory for Even a Really Discrepant Experience? Paradigm Issues in the Study of Postexperience Advertising2012/08/16English1
Online Advertising and Marketing: Personal Jurisdiction and Its Potential Implications2012/01/01English1
Advertising in the Times of COVID: A Tight-Loose Analysis of Pandemic-Related TV Commercials2022/12/09English
Guilty Displeasures? How Gen-Z Women Perceive (In)Authentic Femvertising Messages2024/02/05English
Is Consumer Generated Branding the Way Forward for Digital Advertising: Examining the Effects of Message Source, Presentation Format and Involvement on Consumer Decisions on X (Formerly Twitter)2024/04/24English
AI-Driven Contextual Advertising: Toward Relevant Messaging Without Personal Data2024/04/29English
Exploring Persuasion Knowledge, Identity-Related Media Use, and Ad Skepticism of Black Immigrant and Refugee Adolescents2023/11/14English
Effects of Eco-Labels and Perceived Influencer Expertise on Perceived Healthfulness, Perceived Product Quality, and Behavioral Intention2024/02/12English
Vertical Individualism As a Motivating Factor in Perceiving CSR Advertising for East Asian Markets: Korea and China2023/07/19English
Brand Changes Me: An Exploratory Study of Perceived Changes in Consumers’ Self-Concept in the Life Cycle2023/07/17English
Playing the Game (or Not): How Ukraine and the United States Navigate the Hostile Regulatory Environment for Alcohol Advertising2018/11/05English
Marketing Musketeers And The Revolution2018/09/02English
From the Editors2008/09/01English
Editorial Board Page2009/09/01English
How Frequently Do Large Consumer Magazines Fail to Achieve Their Advertising Rate Base? An Analysis of Publishers' Statements and Audit Reports2008/03/01English