Journal of Current Issues & Research in Advertising

Title Publication Date Language Citations
Modeling the Effects of Streamer Characteristics and Platform Affordances in Livestreaming E-Commerce: A Mixed-Methods Approach2023/09/25English
Green CSR Communication to Internal Audiences: The Persuasive Power of Normative Appeals to Employees’ Green Behaviors2023/07/18English
COVID-19 Public Service Advertisements through the Prism of Goal-Framing Theory2023/07/18English
Communicating with College Student Nondrinkers: Using the Six-Segment Message Strategy Wheel to Create Advertising Messages That Resonate2023/08/21English
The Role of Perceived Surveillance and Privacy Cynicism in Effects of Multiple Synced Advertising Exposures on Brand Attitude2024/04/29English
Same Age, Different Experience: Exploring Ageism in the Advertising Industry across Departments and Intersectional Identities2024/01/31English
Balancing Brand Safety and User Engagement in a Two-Sided Market: An Analysis of Content Monetization on Reddit2024/01/31English
The Lost History of the American Academy of Advertising2023/11/14English
Editorial Board EOV2016/05/25English
Editorial Board EOV2015/05/11English
Advertising Agricultural Biotechnology: Metaphors and Controversial Products2020/05/01English
Note From the Editors2018/09/02English
Redirecting Our Communication Objectives2018/09/02English
Auto Ads Execution in the United States and Around the World: A Census Comparison in a Major U.S. Magazine, and a Sample Comparison in Major World Magazines2013/07/03English
Editorial Board EOV2014/04/24English
Correction Notice1997/09/01English
The Impact of Following Duration on the Perception of Influencers and Their Persuasive Effectiveness Explained by Parasocial Relationship Stages2024/03/11English
Addressing the Damage of Deception: Determining Effective Crisis Response Strategies Following Allegations of Deceptive Advertising2024/03/01English
You Are So Much Like Me—You Just Have to Tell the Truth: Impact of User-Influencer Similarity on Parasocial Interactions in the Perception of Diversity Washing in Advertising2024/03/01English
The Power of Anthropomorphic Appeals for Environmental Corporate Social Responsibility (CSR) Advertising: With Mediation of Psychological Closeness and Moderation of Typefaces2024/04/12English
Why Do People Generate Toxic Speech Toward Woke Advertising? The Role of Persuasion Knowledge and Cognitive Dissonance2024/04/08English
Expertise and Playfulness of Social Media Influencers2024/03/21English
Visual Metaphorical Advertising: The Moderating Role of Creativity and the Mediating Role of Informativeness2024/03/18English
Green Consumerism: A Cross-Cultural Linguistic and Sentiment Analysis of Sustainable Consumption Discourse on Twitter (X)2024/03/13English
Brand-Activistic Videos on YouTube: The Effectiveness of Character Facial Emotions and LGBTQ Focus on Popularity2024/02/16English
Evaluating the Reliability and Validity of Practitioners and Consumers’ Advertising Creativity Assessments2024/02/16English
“Do Good and Be ‘Liked’”: CSR Messages on Social Media during COVID-19 Pandemic and Consumer Responses2024/01/17English
The Role of Social Identity and Spokesperson in Influencing Consumer Involvement, Information Seeking, and Purchase Intention2023/07/20English
The Ideal Advertising Professor: A ZMET-Based Inquiry2023/01/19English
We’re All in This Together! Self-Construal Pride and Guilt Appeals in Health Advertising2023/09/15English