Guilty Displeasures? How Gen-Z Women Perceive (In)Authentic Femvertising Messages

Article Properties
  • Language
    English
  • Publication Date
    2024/02/05
  • Indian UGC (journal)
  • Refrences
    68
  • Anna Christine Buckley Newcastle University Business School, Newcastle upon Tyne, UK
  • Natalia Yannopoulou Newcastle University Business School, Newcastle upon Tyne, UK
  • Matthew Gorton Newcastle University Business School, Newcastle upon Tyne, UK
  • Sherly Lie Newcastle University Business School, Newcastle upon Tyne, UK
Journal Categories
Language and Literature
Philology
Linguistics
Communication
Mass media
Social Sciences
Commerce
Business
Refrences
Title Journal Journal Categories Citations Publication Date
The Impact of Female Empowerment in Advertising (Femvertising) 2017
You Act Like a Girl: An Examination of Consumer Perceptions of Femvertising 2016
Using Self-Concept to Assess Advertising Effectiveness 1999
10.4324/9780203404287 2012
10.1057/9780230250802 2009