Journal of Current Issues & Research in Advertising

Title Publication Date Language Citations
Measuring Attitude toward the Brand and Purchase Intentions2004/09/01English819
How Consumers Assess the Value of Advertising1995/03/01English348
Product Placement in Movies: The Effect of Prominence and Mode on Audience Recall1998/03/01English282
Brand Placement: A Review1998/09/01English178
A Study of Factors Affecting Consumer Evaluations and Memory of Product Placements in Movies2000/09/01English156
Consumers' Perceptions of the Ethics and Acceptability of Product Placements in Movies: Product Category and Individual Differences1997/03/01English153
#Sponsored #Ad: Agency Perspective on Influencer Marketing Campaigns2018/11/05English136
The Influence of Evoked Nostalgia on Consumers' Responses to Advertising: An Exploratory Study2002/03/01English132
Effects of Valence and Extremity of eWOM on Attitude toward the Brand and Website2009/09/01English118
Conceptualizing and Measuring the Perceived Interactivity of Websites2006/03/01English110
Attitude toward the Ad: A Review1993/09/01English109
How Advertising Works on the WWW: Modified Elaboration Likelihood Model1999/03/01English99
Online Advertising Research in Advertising Journals: A Review2008/03/01English91
Demographics of Age: Generational and Cohort Confusion2004/09/01English86
Conceptualizing the Integrated Marketing Communications' Phenomenon: An Examination of its Impact on Advertising Practices and its Implications for Advertising Research1994/03/01English83
The Importance of Perceived Endorser Credibility in South Korean Advertising2005/09/01English81
Consumer Responses to Complex Advertisements: The Moderating Role of Need for Cognition, Knowledge, and Gender2004/03/01English69
A Proposed Model for Explaining and Measuring Web Ad Effectiveness1999/03/01English67
Rethinking the Persuasion Knowledge Model: Schematic Antecedents and Associative Outcomes of Persuasion Knowledge Activation for Covert Advertising2015/05/11English67
“I Saw it in the Movies”: Exploring the Link between Product Placement Beliefs and Reported Usage Behavior2002/09/01English64
Readers' Reactions to Mixtures of Advertising and Editorial Content in Magazines2005/09/01English60
Viewers' Evaluations of Product Placements in Movies: Public Policy Issues and Managerial Implications2000/09/01English60
Rich Media, Poor Media: The Impact of Audio/Video vs. Text/Picture Testimonial Ads on Browsers'Evaluations of Commercial Web Sites and Online Products2006/03/01English59
Standardization & Justification: Do AadScales Measure Up?1998/03/01English59
Novelty Effects in Augmented Reality Advertising Environments: The Influence of Exposure Time and Self-Efficacy2016/05/25English58
The Impact of Sports Sponsorship on Consumers' Brand Attitudes and Recall: The Case of NASCAR Fans2001/09/01English58
The Effects of Gain Versus Loss Message Framing and Point of Reference on Consumer Responses to Green Advertising2015/01/02English58
When is Advertising Advertising? Comparing Responses to Non-Traditional and Traditional Advertising Media2007/03/01English53
Defining, Operationalizing, and Using Involvement in Advertising Research: A Review1993/03/01English52
Informational and Transformational Responses to Celebrity Endorsements2009/03/01English51