Journal of Current Issues & Research in Advertising

Title Publication Date Language Citations
College-Aged Young Consumers' Perceptions of Social Media Marketing: The Story of Instagram2017/10/02English49
A Beginning Look at the Effects of Interactivity, Product Involvement and Web Experience on Comprehension: Brand Web Sites as Interactive Advertising2003/09/01English47
Using a Model's Apparent Ethnicity to Influence Viewer Responses to Print Ads: A Social Identity Theory Perspective2009/09/01English46
Design and Validation of an Instrument for Measuring Advertising Effectiveness in the Printed Media1999/09/01English44
Effects of Ad-Brand Incongruence2005/09/01English44
Gender Sex-Role Portrayals in International Television Advertising over Time: The Australian Experience2004/09/01English44
Brand Appearances on Prime-Time Television2000/09/01English44
An Experimental Investigation of Internet Advertising and the Elaboration Likelihood Model2001/09/01English41
Temporal Framing in Health Advertising: The Role of Risk and Future Orientation2010/03/01English41
Reaching the Model Minority: Ethnic Differences in Responding to Culturally Embedded Targeted- and Non-Targeted Advertisements2009/03/01English40
To Buy or Not to Buy: Determinants of Socially Responsible Consumer Behavior and Consumer Reactions to Cause-Related and Boycotting Ads2009/09/01English39
Green Advertising on Social Media: Brand Authenticity Mediates the Effect of Different Appeals on Purchase Intent and Digital Engagement2021/11/01English37
Why are Endorsements Effective? Sorting among Theories of Product and Endorser Effects2000/03/01English37
Advertising Stimulus Effects: A Review1992/03/01English37
Revisiting the Match-Up Hypothesis: Effects of Brand-Incongruent Celebrity Endorsements2012/01/01English36
Consumer Attitudes Toward Social Network Advertising2015/01/02English36
Assessing the Influence of Gender and Sexual Self-Schema on Affective Responses to Sexual Content in Advertising2007/09/01English36
What Makes a Slogan Memorable and Who Remembers It1994/09/01English36
Perceived Relevance and Privacy Concern Regarding Online Behavioral Advertising (OBA) and Their Role in Consumer Responses2016/12/15English35
The Effects of Symbol Product Relevance and Religiosity on Consumer Perceptions of Christian Symbols in Advertising2009/03/01English35
Cultural Values Reflected in Arab and American Television Advertising2007/03/01English35
Do Digital Natives Recognize Digital Influence? Generational Differences and Understanding of Social Media Influencers2020/12/11English35
Examining the Influence of Culture on Perceived Source Credibility of Asian Americans & the Mediating Role of Similarity2008/03/01English34
Cross-Cultural Differences in Motivations and Perceived Interactivity: A Comparative Study of American and Korean Internet Users2006/09/01English34
Legal and Ethical Challenges of Online Behavioral Targeting in Advertising2014/04/24English33
Parents' Presumed Persuasion Knowledge of Children's Advergames: The Influence of Advertising Disclosure Modality and Cognitive Load2016/05/25English33
The Effects of Advertising Distinctiveness and Message Content Involvement on Cognitive and Affective Responses to Advertising1992/03/01English33
Mechanical Commercial Avoidance: A Uses and Gratifications Perspective1996/09/01English33
Advertising Message Involvement: The Role of Enduring and Situational Factors1999/03/01English33
Changes in Consumer Attitudes Resulting from Participation in a Permission E-mail Campaign2005/03/01English32