| How collaborative innovation networks affect new product performance: Product innovation capability, process innovation capability, and absorptive capacity | 2018/08/01 | English | 280 |
| Servitization and deservitization: Overview, concepts, and definitions | 2017/01/01 | English | 273 |
| Guanxi vs. relationship marketing: Exploring underlying differences | 2007/01/01 | English | 272 |
| Measuring inter-organizational trust—a critical review of the empirical research in 1990–2003 | 2007/02/01 | English | 268 |
| Multiple versions of markets: Multiplicity and performativity in market practice | 2006/10/01 | English | 268 |
| The coopetition paradox and tension in coopetition at multiple levels | 2014/02/01 | English | 266 |
| The impact of marketing capability, operations capability and diversification strategy on performance: A resource-based view | 2010/02/01 | English | 265 |
| Firm survival through a crisis: The influence of market orientation, marketing innovation and business strategy | 2010/11/01 | English | 263 |
| Co-creation practices: Their role in shaping a health care ecosystem | 2016/07/01 | English | 261 |
| Rise of strategic nets — New modes of value creation | 2007/10/01 | English | 260 |
| The impact of digital technology on relationships in a business network | 2017/11/01 | English | 259 |
| Success factors in product innovation | 1987/08/01 | English | 256 |
| Moving from basic offerings to value-added solutions: Strategies, barriers and alignment | 2008/05/01 | English | 253 |
| A solution business model: Capabilities and management practices for integrated solutions | 2011/07/01 | English | 251 |
| The drivers of success in new-product development | 2019/01/01 | English | 249 |
| Marketing solutions in accordance with the S-D logic: Co-creating value with customer network actors | 2008/05/01 | English | 248 |
| An evaluation of divergent perspectives on customer relationship management: Towards a common understanding of an emerging phenomenon | 2004/08/01 | English | 246 |
| A strategic framework for a profitable business model in the sharing economy | 2018/02/01 | English | 239 |
| Innovation, imitation, and new product performance: The case of China | 2006/04/01 | English | 237 |
| How industrial salespeople gain customer trust | 1985/08/01 | English | 234 |
| Value propositions as communication practice: Taking a wider view | 2011/02/01 | English | 232 |
| Navigating disruptive crises through service-led growth: The impact of COVID-19 on Italian manufacturing firms | 2020/07/01 | English | 230 |
| Demand chain management-integrating marketing and supply chain management | 2007/04/01 | English | 226 |
| Coopetition-based business models: The case of Amazon.com | 2014/02/01 | English | 224 |
| Network management in the era of ecosystems: Systematic review and management framework | 2017/11/01 | English | 222 |
| Walking the tight rope of coopetition: Impact of competition and cooperation intensities and balance on firm innovation performance | 2014/02/01 | English | 222 |
| The Coronavirus crisis in B2B settings: Crisis uniqueness and managerial implications based on social exchange theory | 2020/07/01 | English | 221 |
| Servitization: A contemporary thematic review of four major research streams | 2019/11/01 | English | 219 |
| Innovativeness among small businesses: Theory and propositions for future research | 2005/11/01 | English | 218 |
| Brand equity in the business-to-business market | 2004/07/01 | English | 216 |