Yang, Zhilin, and Robin T. Peterson. “Customer Perceived Value, Satisfaction, and Loyalty: The Role of Switching Costs”. Psychology &Amp; Marketing, vol. 21, no. 10, 2004, pp. 799-22, https://doi.org/10.1002/mar.20030.
Yang, Z., & Peterson, R. T. (2004). Customer perceived value, satisfaction, and loyalty: The role of switching costs. Psychology &Amp; Marketing, 21(10), 799-822. https://doi.org/10.1002/mar.20030
Yang Z, Peterson RT. Customer perceived value, satisfaction, and loyalty: The role of switching costs. Psychology & Marketing. 2004;21(10):799-822.
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