Psychology & Marketing is a peer-reviewed journal bridging the gap between psychological theory and marketing practice. The journal provides insights into consumer behavior, advertising, branding, and market research by applying psychological principles. This interdisciplinary approach makes it a valuable resource for both academics and marketing professionals.
The journal explores topics such as consumer behavior, marketing, social psychology, and psychometrics, providing an understanding of how individuals make purchasing decisions. It examines the effectiveness of advertising campaigns, the psychology of pricing, and the influence of social and cultural factors on consumer choices. Psychology & Marketing is indexed in Web of Science and other prominent databases.
Researchers and practitioners are invited to submit their work. Contributing to this journal offers a chance to shape the future of marketing by informing strategies with robust psychological insights. Explore the journal to enhance your understanding of how psychological concepts drive successful marketing outcomes.