SERVQUAL: review, critique, research agenda

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Buttle, Francis. “SERVQUAL: Review, Critique, Research Agenda”. European Journal of Marketing, vol. 30, no. 1, 1996, pp. 8-32, https://doi.org/10.1108/03090569610105762.
Buttle, F. (1996). SERVQUAL: review, critique, research agenda. European Journal of Marketing, 30(1), 8-32. https://doi.org/10.1108/03090569610105762
Buttle F. SERVQUAL: review, critique, research agenda. European Journal of Marketing. 1996;30(1):8-32.
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Social Sciences
Commerce
Business
Social Sciences
Economic theory
Demography
Economics as a science
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Citations Analysis
Category Category Repetition
Social Sciences: Commerce: Business214
Social Sciences: Commerce: Business: Personnel management. Employment management162
Social Sciences: Economic theory. Demography: Economics as a science162
Social Sciences103
Geography. Anthropology. Recreation: Recreation. Leisure: Sports93
The first research to cite this article was titled Estudios de la satisfacción de servicios hoteleros: reflexiones y estudio estadísticos and was published in 1970. The most recent citation comes from a 2024 study titled Estudios de la satisfacción de servicios hoteleros: reflexiones y estudio estadísticos . This article reached its peak citation in 2009 , with 45 citations.It has been cited in 342 different journals, 11% of which are open access. Among related journals, the Managing Service Quality: An International Journal cited this research the most, with 29 citations. The chart below illustrates the annual citation trends for this article.
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