Green marketing: legend, myth, farce or prophesy?

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Peattie, Ken, and Andrew Crane. “Green Marketing: Legend, Myth, Farce or Prophesy?”. Qualitative Market Research: An International Journal, vol. 8, no. 4, 2005, pp. 357-70, https://doi.org/10.1108/13522750510619733.
Peattie, K., & Crane, A. (2005). Green marketing: legend, myth, farce or prophesy?. Qualitative Market Research: An International Journal, 8(4), 357-370. https://doi.org/10.1108/13522750510619733
Peattie K, Crane A. Green marketing: legend, myth, farce or prophesy?. Qualitative Market Research: An International Journal. 2005;8(4):357-70.
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Citations Analysis
The first research to cite this article was titled Pease Drum and Tank Recycling and Reconditioning: The Impact of Legislation and Limitations on Being Green and was published in 2007. The most recent citation comes from a 2024 study titled Pease Drum and Tank Recycling and Reconditioning: The Impact of Legislation and Limitations on Being Green . This article reached its peak citation in 2022 , with 35 citations.It has been cited in 199 different journals, 10% of which are open access. Among related journals, the Sustainability cited this research the most, with 28 citations. The chart below illustrates the annual citation trends for this article.
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