Journal of Relationship Marketing

Title Publication Date Language Citations
The Role of Trust in Understanding the Impact of Social Media Marketing on Brand Equity and Brand Loyalty2019/12/26English110
How to Make Brand Communities Work: Antecedents and Consequences of Consumer Participation2008/10/17English95
Exploring the Influences of Internal Branding on Employees' Brand Promise Delivery: Implications for Strengthening Customer–Brand Relationships2008/12/08English82
What Really Defines Relationship Marketing? A Review of Definitions and General and Sector-Specific Defining Constructs2011/10/01English65
The Impact of Customer Relationship Management and Company Reputation on Customer Loyalty: The Mediating Role of Customer Satisfaction2020/12/04English52
The Phenomenon of Brand Love: A Systematic Literature Review2019/09/19English39
Online Engagement and the Role of Digital Influencers in Product Endorsement on Instagram2019/09/20English39
The Effect of Trust, Commitment, and Conflict Handling on Customer Retention: The Mediating Role of Customer Satisfaction2018/05/21English38
Investigating the Effect of Employee Empathy on Service Loyalty: The Mediating Role of Trust in and Satisfaction with a Service Employee2019/11/13English34
Engaging Customers through Social Media to Improve Industrial Product Development: The Role of Customer Co-Creation Value2018/01/02English32
Measuring Asymmetrical Power Distribution in Supply Chain Networks: What Is the Appropriate Method?2009/05/22English31
Companion Shoppers and the Consumer Shopping Experience2011/03/16English28
Experience Marketing: An Empirical Investigation2011/07/01English27
Consumer Perceived Value and Consumer Loyalty in the Healthcare Sector2011/04/01English26
The Role of Trust in Creating Positive Word of Mouth and Behavioral Intentions: The Case of Online Social Networks2015/01/02English26
Service Orientation of Organizational Structures2009/05/22English24
Effects of Social Bonding in Business-to-Business Relationships2011/10/01English24
Retaining Customers With Shopping Convenience2009/11/30English24
The Influence of Facebook Engagement on Relationship Quality and Consumer Behavior in the National Basketball Association2016/10/01English24
Multi-Item Scale Development for Online Consumption Emotion Construct And Psychometric Evaluation for Relationship Marketing2020/07/17English23
Personal Selling of High-Technology Products: The Solution-Selling Imperative2008/10/17English23
The Effect of Customer–Brand Relationship Investments' Dimensions on Customer Engagement in Emerging Markets2016/07/02English22
Perceived Benefits of Retail Loyalty Programs: Their Effects on Program Loyalty and Customer Loyalty2013/04/01English22
Internal Marketing and Internal Customer: A Review, Reconceptualization, and Extension2019/09/23English22
A Comparison of Customer Commitment in Five Sectors Using the Psychological Investment Model2010/03/19English21
The Role of Consumer Happiness in Relationship Marketing2013/04/01English21
An Investigation Into the Concept of Brand Love and Its Proximal and Distal Covariates2016/07/02English21
Revisiting Relationship Marketing and Customer Relationship Management in Leading Tourism and Hospitality Journals: Research Trends From 2001 to 20132015/01/02English21
Reassessing Relationships in Consumer Markets: Emotion, Cognition, and Consumer Relationship Intention2013/01/01English20
Applying the Right Relationship Marketing Strategy through Big Five Personality Traits2019/04/03English20