Journal of Relationship Marketing

Title Publication Date Language Citations
Ignoring Your Best Customer?2008/01/14English
Customer Selection and Prioritization2008/01/14English
Preface2008/01/14English
Objectives of Customer Centric Approaches in Relationship Marketing2008/01/14English
Artificial Intelligence in Managing Market Relationships2003/01/01English
Customer Complaints and Switching Behavior—A Study of Relationship Dynamics in a Telecommunication Company2003/01/01English
What Drives Consumer Participation to Loyalty Programs?2003/01/01English
EDITOR'S CORNER2003/01/01English
The Genesis of Relationships2004/10/07English
Internal Relationship Management2004/10/07English
Individual Differences Among Service Employees2004/10/07English
Exploring the Internal Customer Mind-Set of Marketing Personnel2004/10/07English
EDITOR'S CORNER2007/08/28English
Sales Force Automation Systems and Sales Force Productivity2007/08/28English
Using CRM to Manage Marketing Productivity2007/08/28English
Committed Customers as Strategic Marketing Resources2007/08/28English
Examining the Relationship Marketing, Marketing Productivity Paradigm2007/08/28English
Assessing the Productivity of Relationship Marketing2007/08/28English
Love at First Sight or a Long-Term Affair?2007/07/16English
The Psychological Antecedents of Enduring Customer Relationships2007/07/16English
EDITOR'S CORNER2007/07/16English
The Effects on the Relationship Learning from Relationship Enhancement Activities2007/07/16English
Exploring the Relationships Among Sales Manager Goals, Ethical Behavior and Professional Commitment in the Salesforce2007/07/16English
The Moderating Role of Involvement on the Overchoice Effect in Retail Decision Making2017/04/03English
Moderating Role of Consumers’ Attachment Style on Post-Recovery Satisfaction Behavior2023/04/28English
Leadership Style and Market Orientation: The Mediating Role of Internal Marketing2023/04/27English
Empathy and Grit Enhance Customer Oriented Selling2024/01/18English
Enhancing Brand Loyalty: A Relationship Marketing Perspective within the Context of Contractual Services2024/01/23English
Self-Influencer Congruence, Parasocial Relationships, Credibility, and Purchase Intentions: A Sequential Mediation Model2023/06/15English
Mediating Role of Perceived Switching Costs between Relationship Marketing Practices and Customer Loyalty: Evidence from Banks2023/09/26English