Journal of Relationship Marketing

Title Publication Date Language Citations
Service Employee Performance: Its Components and Antecedents2009/05/22English20
An Empirical Analysis of Attitudinal and Behavioral Reactions Toward the Abandonment of Unprofitable Customer Relationships2010/11/30English20
The Role of Justice in Determining Relationship Quality2011/04/01English19
Perceived Value, Reputation, Trust, and Switching Costs as Determinants of Customer Retention2015/04/03English19
“Happy Together”: Effects of Brand Community Engagement on Customer Happiness2018/11/22English19
The Influence of Partner Characteristics and Relationship Capital on the Performance of International Strategic Alliances2009/07/01English18
Does “Made in …” Also Apply to Services? An Empirical Assessment of the Country-of-Origin Effect in Service Settings2008/12/08English17
Understanding the Role of Complaint Handling on Consumer Loyalty in Service Relationships2008/12/08English16
Agency–Client Relationship Factors Across Life-Cycle Stages2008/08/28English16
Total Trust and Trust Asymmetry: Does Trust Need to Be Equally Distributed in Interfirm Relationships?2010/03/19English16
From Marketing Communications to Brand Management: Factors Influencing Relationship Quality and Customer Retention2015/07/03English15
Adoption of Ubiquitous Customer Relationship Management (uCRM) in Enterprise: Leadership Support and Technological Competence as Moderators2019/09/18English15
Brand Experience-Brand Love Relationship for Indian Hypermarket Brands: The Moderating Role of Customer Personality Traits2020/01/21English15
The Influence of Relational Selling Behavior on Relationship Quality: The Moderating Effect of Perceived Price and Customers’ Relationship Proneness2013/07/01English15
Relationship Marketing and Repurchase Intention in Ghana’s Hospitality Industry: An Empirical Examination of Trust and Commitment2019/02/06English15
The Relationship between Brand Attachment and Consumers' Emotional Well-Being2018/01/02English15
What's Behind CRM Research? A Bibliometric Analysis of Publications in the CRM Research Field2018/01/02English14
Relationship Quality as Predictor of B2B Customer Loyalty in the Pharmaceutical Sector: Evidence from Jordan2019/03/01English14
Destination Management and Relationship Marketing: Two Major Factors to Achieve Competitive Advantage2011/04/01English14
Loyalty and Its Antecedents: Are the Relationships Static?2010/11/30English14
Standing on the Shoulders of Giants: An Examination of the Interdisciplinary Foundation of Relationship Marketing2015/07/03English13
Integrated Marketing Communications and Their Effects on Customer Switching Intention2016/04/02English13
Brand Actions on Social Media: Direct Effects on Electronic Word of Mouth (eWOM) and Moderating Effects of Brand Loyalty and Social Media Usage Intensity2018/01/02English13
Loyalty in the Business-to-Business Service Context: A Literature Review and Proposed Framework2014/01/02English13
The Benefits of Sales Force Automation (SFA): An Empirical Examination of SFA Usage on Relationship Quality and Performance2013/10/01English13
Service Failure Magnitude and Paradox: A Banking Perspective2013/07/01English13
Adoption of WhatsApp for Strengthening Internal CRM through Social Network Analysis2020/08/04English13
Managing Customer Relations in a Modern Business Environment: Towards an Ecosystem-Based Sustainable CRM Model2018/11/22English13
The Relationship Between Consumer-Brand Identification and Brand Extension2019/02/08English13
The Role of Retail Equity, Value and Relational Benefits in Building B2B Relationships in Retailing2019/11/15English13