Journal of Strategic Marketing

Title Publication Date Language Citations
Measuring customer focus: an examination of the relationship between market orientation and brand valuation2000/01/01English20
The relationship between employees' perceptions of organizational climate and customer retention rates in a major UK retail bank2002/01/01English20
Learning to collaborate: a study of individual and organizational learning, and interorganizational relationships2000/01/01English20
Product, person, and purpose: putting the consumer back into theories of dynamic market behaviour1999/01/01English19
Marketing, total quality management and benchmarking: exploring the divide2000/01/01English19
Improving marketing–operations cross-functional relationships2010/07/01English19
Exploring customer brand engagement: definition and themes2011/12/01English18
Collaboration between sales and marketing, market orientation and business performance in business-to-business organisations2009/06/01English18
Mapping the marketspace: evaluating industry Web sites using correspondence analysis1997/01/01English18
Jazz and marketing planning2003/09/01English18
Influences on loyalty programme effectiveness: a conceptual framework and case study investigation2000/01/01English18
Mindsets in Marketing for Product Innovation: An Explorative Analysis of Chief Marketing Executives' Ideas and Beliefs about How to Increase Their Firms' Innovation Capability2008/12/01English18
Customer relationship management strategic application and organizational effectiveness: an empirical investigation2009/02/01English18
An exploratory study of the influence of firm market orientation on salesperson adaptive selling, customer orientation, interpersonal listening in personal selling and salesperson consulting behaviors2009/02/01English18
Guinness and the role of strategic storytelling2006/03/01English18
Creating and capturing value in KAM relationships2007/12/01English17
New consumer product launch: strategies and performance1999/01/01English17
Effects of market orientation on business strategic behaviour2005/03/01English17
Market orientation of service networks: direct and indirect effects on sustained competitive advantage2007/09/01English17
CRM shifts the paradigm2005/12/01English17
Networks and competitive advantage: a synthesis and extension2006/06/01English16
Competing on social resources: the case of the Day Chocolate Company in the UK confectionery sector2006/12/01English16
Enhancing functional and organizational performance via strategic consensus and commitment1996/12/01English16
The impact of information distortion within the context of implementing and sustaining a market orientation1999/01/01English16
Social media engagement behaviour: a uses and gratifications perspective2015/12/23English16
Critical problems in marketing planning: the potential of decision support systems1994/12/01English16
Impact of Marketing Model Application and Competitive Intelligence Utilization on Strategic Response Capability2008/05/01English16
Strategic sales organizations: transformation challenges and facilitators within the sales–marketing interface2009/06/01English16
Marketing power and CMO power: could market orientation break the link? An exploratory case study2009/10/01English16
Marketing information use and organisational performance: the mediating role of responsiveness2004/12/01English16