Journal of Database Marketing & Customer Strategy Management

Title Publication Date Language Citations
Customer lifetime value determination and strategic implications for a cruise-ship company2003/09/01English24
Application of RFM principles: What to do with 1–1–1 customers?2002/07/01English21
CRM software applications and business performance2006/10/01English20
Do internet-based surveys increase personal self-disclosure?2005/07/01English20
An empirical analysis of customer loyalty in Pakistan's telecommunication industry2011/03/01English20
Customer segmentation in the telecommunications industry2010/09/01English20
Invisible data quality issues in a CRM implementation2005/07/01English19
Personalisation and CRM2007/10/01English18
Staying customer-focused and trusted: Web 2.0 and Customer 2.0 in financial services2009/06/01English18
Customer relationship management in practice – A qualitative study2001/09/01English18
E-mail and mixed mode database surveys revisited: Exploratory analyses of factors affecting response rates2005/01/01English18
Customer experience management — A case study of an Indian bank2006/04/01English16
Drowning in dirty data? It's time to sink or swim: A four-stage methodology for total data quality management2005/01/01English16
Literature review on complaints management2011/06/01English16
Building the foundation for customer data quality in CRM systems for financial services firms2012/03/01English15
The role of social networks in marketing2007/10/01English15
CRM: From ‘art to science’2005/12/01English15
Personalisation in practice: The proven effects of personalisation2002/01/01English15
Measuring risk and returns in the customer portfolio2002/03/01English15
Point-of-sales promotions and buying stimulation in retail stores2008/12/01English14
Stay or leave: Applying Approach–Avoidance Theory to virtual environments2009/12/01English13
A database approach to cross selling in the banking industry: Practices, strategies and challenges2004/04/01English13
Aligning IT and marketing — The impact of database marketing and CRM2005/04/01English13
Consumer reactions to online behavioural tracking and targeting2007/10/01English13
The dark side of customer relationship management: Exploring the underlying reasons for pitfalls, exploitation and unfairness2012/03/01English12
Impact of promotions and value consciousness in online shopping behaviour in India2012/12/01English12
Churn management in the telecom industry of Pakistan: A comparative study of Ufone and Telenor2007/01/01English12
Information antecedents of personalisation and customisation in business-to-business service markets2003/04/01English12
‘I wouldn't start from here’: Finding a way in CRM projects2001/09/01English12
Company activities for managing customer equity2004/07/01English12