Journal of Database Marketing & Customer Strategy Management

Title Publication Date Language Citations
Consumer culture and purchase intentions toward fashion apparel in Mexico2011/12/01English12
Corporate blogs and internet marketing – Using consumer knowledge and emotion as strategic variables to develop consumer engagement2011/09/01English12
CRM systems: Necessary, but not sufficient. REAP the benefits of customer management2002/03/01English11
Customisation with crossed-basis sub-segmentation2006/10/01English11
In-memory analytics – strategies for real-time CRM2011/06/01English11
Proposing a customer knowledge management model for customer value augmentation: A home appliances case study2012/12/01English11
From customer data to value: What is lacking in the information chain?2006/07/01English11
Getting what you paid for: Fighting wireless customer churn with rate plan optimization2011/05/02English10
Perception-Based Analysis: An innovative approach for brand positioning assessment2010/01/18English10
The CRM imperative — Practice vs theory in the telecommunications industry2002/07/01English10
Managing customer profitability using portfolio matrices2005/07/01English10
How to measure customer relationship management success2001/04/01English10
Applying decision trees for value-based customer relations management: Predicting airline customers' future values2007/01/01English10
Data mining framework for customer lifetime value-based segmentation2012/02/06English10
Role of consumer personality in determining preference for online banking in India2010/09/01English10
Customer experience and profitability: An application of the empathy rating index (ERIC) in UK call centres2009/09/01English10
The importance of rewards in the management of multisponsor loyalty programmes2007/10/01English9
The death of personal service: Will financial services customers who serve themselves do better than if they are served?2012/03/12English9
The mediating effects of first call resolution on call centers’ performance2011/03/01English9
Social media etiquette: A guide and checklist to the benefits and perils of social marketing2010/09/01English9
A structured approach to B2B segmentation2005/12/01English9
A metric for customer lifetime value of credit card customers2008/06/01English9
The four pillars: Developing a ‘bonded’ business-to-business customer experience2009/06/01English9
Encouraging customers to pay less for mobile telecommunication services2002/07/01English9
Incremental innovation: A case study analysis2002/09/01English9
Geographical indication as a market orientation strategy: An analysis of producers of high-quality wines in Southern Brazil2012/09/01English9
Net Promoter2008/06/01English8
Integrating customer data into customer relationship management strategy: An empirical study2001/07/01English8
The differences between CRM and database marketing2002/07/01English8
Artificial neural networks, classification trees and regression: Which method for which customer base?2004/07/01English8